• Vibe-coding has reached a new level, Andrej Karpathy says.
• Prompting AI to write code has revolutionized the tech industry.
• Now, the OpenAI founder says “agentic engineering” is the next big thing.

“Vibe-coding” just celebrated its first birthday. That’s a lifetime in the AI boom.

Now, the man who coined the term is celebrating the birth of a new one: “agentic engineering.”

While vibe-coding is when humans prompt AI to write code, OpenAI cofounder Andrej Karpathy says agentic engineering is when AI agents write the code themselves.

“Many people have tried to come up with a better name for this to differentiate it from vibe coding, personally, my current favorite is ‘agentic engineering,'” he wrote in a recent X post.

Karpathy said he calls it “agentic engineering” not just because agents are writing the code, but because “there is an art & science and expertise to it.”

Vibe-coding is one of the biggest innovations of the AI revolution. Prominent CEOs and startup founders alike are encouraging the use of vibe-coding across their teams. And billions are being poured into new vibe-coding companies.

Lovable, one of Europe’s fastest-growing startups, announced that it had raised $330 million in Series B funding at a $6.6 billion valuation in December. Cursor, an AI-assisted code editor, announced a Series D funding round of $2.3 billion in November and said it had surpassed $1 billion in annualized revenue.

The approach is also threatening traditional engineering jobs. In a Business Insider survey of 167 software engineers, 75 engineers said that they were “keeping up,” while 30 said they felt ahead of the curve, and 27 felt behind.

“Vibe coding is now mentioned on my Wikipedia as a major memetic ‘contribution,’ and even its article is longer. lol,” Karpathy wrote on X about its meteoric rise.

Karpathy was a founding member of OpenAI in 2015, years before competitors like Anthropic and xAI emerged. He later moved into self-driving technology, leading Tesla’s Autopilot program as head of AI. He’s now building Eureka Labs, which describes itself on its website as building a “new kind of school that is AI native.”

• Many Super Bowl advertisers are blending comedy with celebrities this year.
• Advertisers want to play it safe in a charged political climate, industry experts said.
• The average price for 30 seconds of airtime during Super Bowl LX was $8 million.

In a charged political climate where even small missteps can spark a brand backlash, many of this year’s Super Bowl advertisers are sticking with the safest bet in the playbook: comedy and celebrities.

Much like last year’s Super Bowl, the vast majority of the big game ads released so far are playing it safe. Advertisers hope that A-list stars will be a shortcut to attention in the crowded field of commercials, and that humor will leave audiences feeling uplifted and warm toward their brand.

“In general, advertisers want to play it safe,” said Peter Daboll, head of North America at the creative testing platform DAIVID. “There’s a high anxiety level here in the US, and people are probably very afraid of triggering anything.”

Viewers aren’t in the mood to be preached to, he added, and even heartwarming ads that might have performed well in Super Bowls past could come across as too “syrupy” and fall flat.

Of the Super Bowl LX trailers and teasers the TV measurement platform iSpot has tested with its consumer panel so far, 63% triggered “funny” reactions from viewers. The highest “funny” score right now goes to Bud Light for its “Keg” ad, which features Shane Gillis, Post Malone, and Peyton Manning flailing down a hill in an attempt to catch up with a runaway beer keg.

Other ads hoping to raise a chuckle:

• Andy Samberg stars as “Meal Diamond” for Hellmann’s, performing a “Sweet Caroline” parody in a deli to customers, including Elle Fanning.
• Fanatics Sportsbook tapped a self-deprecating Kendall Jenner to mock the “Kardashian Curse,” the internet conspiracy that dating members of the family ruins an athlete’s game.
• Instacart’s vintage-style ad features actor Ben Stiller and singer Benson Boone in a high-energy— and ultimately calamitous — musical performance about choosing the perfect banana.
• Novartis is making itself the butt of Super Bowl joke ads, with NFL players telling viewers to “relax your tight end” and get a blood test for prostate cancer.
• Comcast’s Xfinity reunites some of the original “Jurassic Park” cast to suggest that many of the famous dinosaur park’s problems could have been avoided with better WiFi.
• Anthropic is taking a swipe at OpenAI over its decision to bring ads to ChatGPT.
• Even the heartwarming story of a Budweiser Clydesdale horse helping a bald eagle learn how to fly ends with a joke about getting misty-eyed.

The cast of celebrities in the commercial breaks will range from Sabrina Carpenter for Pringles to Emma Stone for Squarespace and Guy Fieri for Bosch.

Mark Gross, cofounder of the ad agency Highdive, which has produced several Super Bowl campaigns over the years, said the Hollywood landscape had changed and that celebrities are now more open to appearing in commercials than in previous years.

“It’s the job of us at ad agencies and marketers to tell great, original stories that stand out without just hiring the celebrity first and expecting that to do the work for you,” he added.

Highdive worked on a Super Bowl commercial for Lay’s this year.

Money talks

There’s a lot at stake.

The Super Bowl remains one of the last mass-reach media advertising destinations. Last year’s Super Bowl averaged a record-high US audience of 127.7 million viewers, per Nielsen, the TV ratings company.

The average price for 30 seconds of airtime during Super Bowl LX was $8 million, with some spots selling for more than $10 million, according to this year’s big game broadcaster, NBCUniversal. Then there are the millions of dollars spent on talent fees, production, and media buys to amplify the ad after the game ends.

“CMOs are under so much pressure,” said Kerry Benson, SVP of creative strategy at the data and analytics company Kantar.

“They have to prove ROI in these ads,” she said, referring to return on investment.

The rewards can be handsome if brands play their Super Bowl strategies right.

In 2024, Kantar found that Super Bowl ads delivered an average return on investment of $8.60 for every $1 spent, making them 20 times more effective than regular TV ads. Benson said this reflects the size of the audience during the game and all the supporting activity and discussion around a Super Bowl campaign.

A different approach

Not every brand is adopting the comedy-and-celebrity playbook.

Rocket and Redfin’s ad amplifies the emotion with a stirring Lady Gaga cover of Mr. Rogers’ “Won’t You Be My Neighbor?” The spot leans into a moment of heightened division in many US communities, highlighting the importance of small acts of kindness and human connection.

Elsewhere, Hims & Hers’ “Rich People Live Longer” spot strikes a provocative tone about US healthcare inequality, featuring a couple of characters that resemble Jeff Bezos and the biohacker Bryan Johnson.

“When you are challenging a system that has been broken for generations, the work cannot feel familiar or safe,” said Hims & Hers chief design officer, Dan Kenger. “The creative has to feel disruptive because that’s what is needed to change the status quo of healthcare.”

Anselmo Ramos, creative chairman at the advertising agency GUT, is nostalgic for ads that didn’t lean on celebrity as a shortcut to success — Apple’s “1984,” Budweiser’s frogs, the Geico caveman, and the E-Trade baby. He’s also hoping to see more bold, anthemic spots in the sea of comedic commercials.

“I’m missing executions with a brand purpose, with a clear point of view,” Ramos said. “We need them more than ever.”

This story has been updated with additional information.

• Bad Bunny is headlining the Super Bowl Halftime Show this Sunday.
• The Puerto Rican singer has established himself as an icon of extravagant menswear.
• His style evolution includes some misses during the early days of his career.

Bad Bunny is headlining the Super Bowl Halftime Show on Sunday, and fans are eager to see how his outfit might play a role in the production.

Since his 2016 debut, Bad Bunny has established himself as a fearless fashion icon, often talking about how central his style is to who he is in songs like “Yo Visto Así,” where he sings, “I wear what I want, I won’t change / If you don’t like it, you don’t have to look.”

While the singer’s unapologetic fashion style has been one of the many things that’s helped him become a worldwide superstar, his fashion evolution tells a story of experimentation … and the unavoidable mistakes that come with it.

As we prepare to see the singer take the stage at the Super Bowl this Sunday, take a look back at some of his most iconic looks through the years, starting with his best.

Bad Bunny’s 2026 Grammys ensemble was a true winning suit.

At the 2026 Grammy Awards, Bad Bunny didn’t just make history as the first artist to win the album of the year award for an album sung in a foreign language, but he was also the first to wear a custom Schiaparelli Haute Couture menswear look on a red carpet.

To receive the big award, the singer wore a black-tie tuxedo designed by Daniel Roseberry. It featured a corset-like back lace-up detail, an exaggerated silhouette that’s a signature of the fashion house, and Schiaparelli’s measuring tape motif on the lapel.

The singer paired it with diamond Cartier jewelry.

His stylist, Storm Pablo, said the outfit was “the most elevated version” of the singer, per Vogue. “This is something really refreshing and new,” Pablo added.

Bad Bunny looked straight out of the ’70s at the SNL Homecoming Concert in 2025.

Performing at the SNL50 Homecoming Concert in New York’s Radio City Music Hall, Bad Bunny paid homage to the style of legendary salsa singers like Hector Lavoe and Willie Colón.

His burgundy suit and bright-blue shirt, paired with Ray-Ban tinted sunglasses and gold jewelry, gave the singer a look worthy of the New York salsa scene in the 1970s and 1980s.

The look was a nod to the many salsa influences in Bad Bunny’s latest album, “Debí Tirar Más Fotos.”

His 2024 Met Gala look was a standout of the night.

His third Met Gala appearance — and first serving as a co-chair for the event — was among the best and most acclaimed.

The singer wore a custom Maison Margiela Artisanal suit designed by John Galliano that stood out for its theatrical flair.

It included a navy suit with white stitching detail, a dark floral fabric bouquet, and a surreal sculptural hat that reflected the fashion house’s avant-garde style. The outfit also included leather gloves, geometric sunglasses, and a horse-like pair of Margiela’s signature Tabi shoes.

The look was commended as one of the night’s best and cemented the singer’s growing presence as a menswear icon.

He embodied cool maximalist style while headlining Coachella in 2023.

During his headlining set at Coachella in 2023, the singer wore a maximalist custom ERL patchwork puffer jacket and matching pants. The outfit was full of overly saturated, busy patterns that included florals, stripes, and plaid.

The eccentric and colorful look matched the show’s stadium-level production and high-energy setlist as he performed songs from his 2022 summer album, “Un Verano Sin Ti.”

His 2023 Met Gala look was spot-on with the night’s theme.

At the 2023 Met Gala, Bad Bunny wore a custom all-white Jacquemus suit with a cutout back and a dangling “J” as a nod to the look’s designer. It also featured a dramatic, 26-foot-long rosette cape.

The outfit was spot-on for the event, which honored the late Karl Lagerfeld, and broke away from traditional menswear choices, becoming one of the most talked-about looks of the night.

His Grammy debut in 2021 was emblematic while staying simple.

For his debut at the Grammy Awards, Bad Bunny went for an outfit that was playful without feeling gimmicky.

The singer wore an all-black Burberry look, which he paired with a hat resembling bunny ears and tinted sunglasses.

In contrast to the simple, monochromatic outfit, he carried a bright sunflower, which added to the look’s playfulness and served as a nod to the more colorful, adventurous fashion choices he’d become known for.

Although simple, the sunflower detail was one of the most talked-about accessories of the night. “Bad Bunny’s fully bloomed sunflower has managed to make my heart swell,” wrote Vogue’s Liana Satenstein.

On the other hand, his 2017 Latin American Music Awards look was … a lot.

If we go back in Bad Bunny style history, there are certain moments that stand out … and not in a good way. His floral Gucci suit at the 2017 Latin American Music Awards is one of them.

The then-up-and-coming artist wore a loud floral suit, paired with bedazzled, tinted sunglasses and excessive diamond jewelry, including grills and layered necklaces. The suit also had embroidered details on the lapel, which were accentuated by flower details, and diamond buttons.

While the singer — who had a buzzcut back then — might look almost unrecognizable in this look, it signaled his strong sense of style right at the beginning of his career.

But does that make it a good look? Well …

The singer’s purple sparkly suit at the 2018 Billboard Latin Music Awards wasn’t quite there.

Another early look from the Puerto Rican singer shared some of the same qualities: It was a bright, unique look.

Bad Bunny wore a shiny purple suit with metallic fabrics, embroidered details, and gems along the lapel edges. He wore it with an equally shiny metallic shirt underneath, a large diamond cross necklace, and lilac sunglasses.

While it was certainly a daring look, there was just too much going on, unlike the more pared-down, chic looks he would later wear.

His outfit looked out of place as he performed with Marc Anthony and Will Smith at the 2018 Latin Grammys.

While Bad Bunny’s performance with Marc Anthony and Will Smith at the 19th annual Latin Grammy Awards brought energy to the night, fashion-wise, it was a bit confusing.

While Anthony stuck with his classic black-and-white suit, Smith opted for a sparkly black jacket and shirt for the stage. Bad Bunny, on the other hand, chose an outfit that was more of a reflection of the times’ quickly fading trends, worn all at once.

He wore silver pleather pants, a zebra-print shirt, and a burgundy velvet bomber jacket, along with pink sunglasses, for the performance.

Onstage, the look felt out of place with his collaborators’ style choices. It also probably started looking dated about 15 minutes after the performance ended.

His outfit for performing at Coachella in 2019 was all about logo mania.

The singer wore a loud Louis Vuitton matching outfit at his 2019 Coachella performance, pairing the oversized ensemble with visor-style lenses that covered most of his face.

The outfit was covered in pastel rainbow logos, leaving little room for mistaking the look for another designer’s.

His mismatched look for the 2019 Annual Latin Grammy Awards also fell short.

To accept the award for best urban music album at the Latin Grammys for his debut album “X 100Pre,” Bad Bunny wore a look that combined multiple patterns and color palettes.

The singer wore a mismatching short-sleeve button-down shirt and plaid shorts with a zip-up turtle-neck-like collar, a black bucket hat, dark sunglasses, and Gucci knee pads.

The outfit matched the singer’s 2018 album title “Yo Hago Lo Que Me Da La Gana,” which translates to “I do whatever I want.”

Bad Bunny’s 2022 Met Gala debut was exciting but received mixed reviews.

For his 2022 Met Gala debut, Bad Bunny wore a bold Burberry ensemble designed by Riccardo Tisci. The look featured a camel-colored jacket with dramatic puffed sleeves, an eye-catching silhouette, and a matching skirt over a classic, more masculine-leaning, light-blue collared shirt and black tie.

He accessorized with a hair updo and small hand-held sunglasses.

The theme of the night was “Gilded Glamor and White Tie.”

“I researched what was going on during the Gilded Age in my country, in Puerto Rico,” the singer told Vogue. “We mixed the men’s looks with women’s.”

It was an exciting, audacious look with a rich connection to the night’s theme and Bad Bunny’s roots, but it worked better conceptually than on the red carpet. It was a divisive choice, landing him on both “best dressed” and “worst dressed” lists for the night.

• My husband and I started working on adult paint-by-numbers to try to get off of our phones.
• The hobby felt out of our comfort zones, but it’s been nice to paint together and be offline.
• When we’re painting together, we feel lighter, which reminds me of earlier times in our marriage

I’m stuck in a doomscrolling loop again.

My algorithm drags me down the rabbit hole of videos people posted to social media to declare 2026 as the year they … get off social media.

I see more and more videos with mass declarations to “go analog” and focus on screen-free activites. The irony is thick, but with the world on fire around me the sentiment has appeal.

I’m not naive enough to think this movement is new or will last in any meaningful way, but participating seems like a nice way to take a breath and find some good in the rubble.

As I watch another video and then one more, an idea starts to take root. What if I start a new hobby to get off my phone, even if just for a little while each day?

And what if my husband joins me?

Although it felt out of our comfort zone, we bought paint-by-number kits

When I share this idea with my husband, he brings up the idea of buying paint-by-number kits that are designed for adults.

It’s far out of our comfort zone. But before either of us have a chance to talk ourselves out of this, we pop into an art store.

We both decide to buy larger canvases mostly to have a longer-term project, not because we are certain we have the right abilities. About $30 later, we’re still wondering what we are thinking.

When we get home, we bring down a folding table from our office. It’s just the right height to share as we sit on our loveseat, water, brushes, and paper towels between us.

Keeping our paints separated, we turn on reruns of “New Girl,” grab our reading glasses and glob the colors on our canvases — him a streetscape of Brooklyn, me a skyscape of London — both quietly hoping they’ll be nice enough to hang on our bedroom wall when we’re done.

These nights off our phone become our lifeline to feeling lighter, like when we were first married

Several things soon become clear. First, we may have overestimated our abilities and how difficult an adult paint-by-number could be.

Next, we are taking vastly different approaches to the task. I am starting with the larger areas, swirling my brush and not coming close to the canvas edge until the very last minute, desperate to not make a mistake.

My husband goes for the smaller details in the darkest color. He has read all the instructions. I’ve tossed mine straight into the recycle bin.

Our personalities are similar until they aren’t. I have a need to catastrophize before I build a plan. My husband is logical with a more black-and-white way of thinking. I feel these differences highlighted as we paint.

Over the span of two or three episodes of “New Girl,” I’ve delayed starting, given up, and restarted a dozen times. My sky looks terrible, punctuating my lack of artistic talents.

I declare total disaster in between every laugh, fret about running out of pink sky No. 12, and stop long before the last episode of the night comes to an end.

Still, we continue painting night after night.

The progress is slow and neither of us are sure when we’ll be done. But something happens on the nights we choose painting over retreating with phones in hands: Our home is kinder. We talk. We laugh.

The stress of getting the strokes within the lines is the lighter type of stress we used to have when our marriage was young.

On our way to bed, we stand up. Assess. Comment on our progress and sleep a little easier.

We’re remembering what it’s like to do something with no goal or agenda. We’re enjoying our time together less online.

Maybe when we’re all done, I’ll post a picture in a hazy filter and show off my pink-skyed London, mistakes on full display — a little analog badge to celebrating remembering how to live.

• Some of the longest-living people on earth get their exercise with daily walks, not the gym.
• A longevity researcher reconsidered his routine after visiting centenarians in Italy’s Blue Zone.
• He learned that a more relaxed approach may prevent injury and lead to a longer, healthier life.

Steven Austad is a gym fanatic.

As the director of an anti-aging research nonprofit, he’s deeply aware that exercise might be the closest thing we have to a longevity cure-all.

That’s why he puts in about an hour a day on his bike or in the weight room as part of his longevity routine.

“I don’t take any supplements. I don’t even take a multivitamin, but I do spend a lot of time in the gym,” he told Business Insider

But on a recent research trip, Austad met with centenarians who stayed spry with a completely different style of exercise, and it changed how he thinks about working out.

“I met all these hundred-year-olds and talked to them and watched them,” he said. “They get a lot of exercise, but it’s not heavy exercise.”

Here’s what we know about the healthiest kind of movement — and why being a little bit lazy may be the key to a long, healthy life.

The best exercise for longevity

Sardinia, Italy is one of the few places in the world where people regularly live to be 100 (or even older).

Known as Blue Zones, residents in these regions have traditions that scientists suspect are linked to enduring good health. Despite being spread around the globe, from Okinawa, Japan to Nicoya, Costa Rica, Blue Zones tend to share lifestyle habits like staying active, eating simple, mostly veggie-based superfoods, and building strong social communities.

Austad traveled to Sardinia last year while working on a research paper about whether longevity hotspots live up to the hype. He wanted to test the theory that the high number of centenarians in Blue Zones is more about poor record-keeping than any exceptional anti-aging habits.

What he found is that Sardinian elders are legit. Not only did he verify that residents of the island are active and vibrant into their 90s and 100s, but what he saw changed his own approach to healthy living.

Villages in Sardinia are dotted throughout the region’s rugged, mountainous terrain. As a result, people who live there are consistently hiking as part of their day-to-day activities to get around.

Combined with other household chores like gardening, Sardinians tick all the boxes of longevity exercise without ever setting foot in a gym: lots of easy cardio, a bit of high-intensity effort from walking uphill, and muscle-strengthening movements using a full range of motion.

Austad also spoke with a regenerative medicine doctor in the area, who specializes in staving off problems caused by injury or aging.

She told him that her patients are primarily young people who hurt themselves in the gym.

Austad was stunned. All the 90- and 100-year-olds he had met were vibrant and healthy, while the younger generations needed medical care for pushing themselves too hard.

“That’s just remarkable,” Austad said. “It convinced me that you don’t have to be fanatical about this stuff.”

Take it easy for a longer life

Coming back from his Italian excursion, Austad couldn’t help but rethink his own approach to exercise.

Previously, he liked hit the gym hard, leaning into the addictive rush of endorphins from intense exercise, and was constantly tempted to push for an extra set or more time working out. For him, rest days felt like a distraction.

“The occasional day off, it drives me nuts,” he said. “I’ve got this one bad knee, and if I overdo it with that knee, I pay the price. So that kind of keeps me real, tells me when I’m starting to overdo it.”

Austad still hits the gym regularly, with a mix of cardio and strength training that prioritizes core stability and everyday motions like pulling and pressing.

But since his recent studies on the Blue Zones, he said he’s more likely to give himself a break without stressing about it.

“It makes me feel a little bit less guilty on the days when I decide that I shouldn’t work out,” Austad said.

• Senada Greca has been training Kim Kardashian four to six times a week since 2023.
• She says fitness should be about nurturing and strengthening, not punishing or shrinking.
• Fitness helped her overcome stressors from being a first-generation immigrant.

This as-told-to essay is based on a conversation with Senada Greca, founder of WeRise and cofounder of Aonic. It has been edited for length and clarity.

At least four times a week, I meet with Kim Kardashian for a personal training session. Today, we’re focused on the upper body and core. Over our hour-and-a-half session, we’ll do assisted pull-ups, hollow-body chest presses, face-pulls, and more. Kim likes to end most training sessions with a dead hang on the bar.

I’ve been training Kim for three years now. I also help millions of other people (mostly women) through my training platform WeRise, and the fitness and nutrition videos I post on social media.

Strength training is powerful, especially for women. Once you know the strength your body possesses, you’ll understand how to feel good in your body, rather than feeling like you need to shrink or punish it. I know, because that’s a change I’ve made myself.

Immigrating to the US from Albania at 14 was difficult

I’m the oldest of three girls, born in Albania. After the communist government was overthrown in the early 1990s, there was a lot of civil unrest. I remember the first time we heard gunshots. We hid under the bed, staying down for a long time.

Luckily, my family won the green card lottery (editor’s note: the green card lottery is formally called the Diversity Visa Program), and we were able to immigrate to America in 1997 when I was 14. That helped set up a safer, more prosperous future for my sisters and me.

At the time, it was very challenging. I spoke with a heavy accent and dressed differently from my classmates in upstate New York, which led to a lot of bullying. Since I was the only one in the family who spoke English, I had to help my parents with legal documents, doctors’ appointments, and getting my sisters into school. It was a lot.

I developed an eating disorder that took years to recover from

Everything in my life felt out of control. The one thing I could control was my eating, and not long after immigrating, I developed anorexia. Within a few years, I was also struggling with depression and anxiety. I was exercising, but only to punish my body.

In college, I connected with counseling and medication that helped me start getting healthy. The real turning point came when I was in my mid-20s and met a new primary care doctor. She was in her 50s, but running marathons every quarter. She taught me to think about exercise as a way to support mental health. I started running and became more physically and mentally stable.

About 10 years ago, in my mid-30s, I started strength training. It changed my life, as I started using exercise to nourish myself.

I left my corporate job when I realized I had stability in fitness

In my immigrant family, financial security was always very important. I had a corporate job, and had never considered building something on my own — it just wasn’t done.

I started teaching yoga at night, and loved how my classes made people feel. In 2019, I began posting videos of my workouts, at first for myself. I was extremely consistent, which helped me grow a big following. When the pandemic happened, my following grew exponentially as people looked for workouts they could do at home.

In 2020, I launched my website and began charging for memberships. I quickly saw that my fitness business could be stable and successful. That gave me the courage to quit my corporate job to follow my passion. In the years since, my audience has only grown, and I’ve had amazing opportunities, like training Kim.

Today, I’m in the best shape of my life — physically and mentally — at 43. I don’t often talk about my age, because I feel ageless and don’t want to define myself by a number. At the same time, I want to show that getting older doesn’t have to mean winding down.