California has a lot of billionaires, more than any other state and more than most countries. So a proposed wealth tax on its billionaires could be a windfall.

Under the Billionaire Tax Act, California residents with a net worth of over $1 billion would face a one-time tax equal to 5% of their net worth.

The tax plan got one step closer to becoming reality after garnering enough signatures to appear on the ballot. The deadline for ballot measures is June 25, so unless opponents can cut a deal with the groups backing the measure before then, California voters will decide on the tax in November.

If passed, the tax would apply retroactively to billionaires living in the state as of January 1, 2026. The tax would be due in 2027, with the option to spread the payment out over five years, with interest.

The tax plan has drawn sharp reactions from lawmakers and business leaders.

Google cofounders Larry Page and Sergey Brin moved entities tied to them out of the state in December ahead of the deadline, Business Insider first reported.

Nvidia CEO and billionaire Jensen Huang said he was “perfectly fine” with the tax. Palmer Luckey, the billionaire founder of defense tech startup Anduril, said it would force companies to “immediately pivot into profit obsession over mission or long-term sustainability.”

Critics of the tax, including Gov. Gavin Newsom, have warned it will encourage ultrawealthy residents to flee the state and hurt California’s economy. They’ve also said the one-time tax would not provide a sustainable source of funding.

Several left-leaning groups have come out against the tax in recent weeks, including the California Teachers Association and Planned Parenthood Affiliates of California.

Supporters, including SEIU-UHW, a healthcare workers union, say the tax would provide crucial funding for healthcare services to offset federal funding cuts, as well as for education and food assistance programs.

As of January 1, there were 214 billionaires in California, according to Forbes data compiled by Americans for Tax Fairness, a group that advocates for higher taxes.

Below is the full list of billionaires in California. Names with asterisks have recently moved at least some of their business entities out of the state.

• Aldi launched free “Blind Boxes” featuring mystery grocery items for budget-savvy shoppers.
• On day one, the boxes sold out quickly, leaving some fans frustrated.
• The giveaway taps into consumer trends for budget-friendly and nutritious food options.

The giveaway is on, as Aldi bets shoppers’ love of mystery boxes extends to the grocery aisle.

The discount grocer, known for its low prices and private-label products, announced last week that it will give away free “Aldi Blind Boxes” for four days, with a limited number of mystery grocery packages available daily through AldiBlindBox.com.

A different-themed box will drop each day from Monday, June 22, through Thursday, June 25, at noon ET, and shoppers can claim one while supplies last.

The first round sold out quickly, with no more boxes available within minutes of the launch — leaving some on social media complaining they waited in the checkout line for nearly an hour only to be told the boxes had sold out as they waited in the queue.

“What’s the point of using queuing for Aldi Blind Box if it can still sell out while you’re finalizing check out,” one user on X wrote on launch day.

“That Aldi blind box was sold out in 3 MINUTES. I’m pissed!” another lamented.

In a statement to Business Insider, Aldi representatives said demand for the boxes “blew us away.”

“This was a record response — the day one Snack Blind Boxes were claimed almost instantly,” Aldi said. “Our fans didn’t just like the concept of blind boxes in grocery form — they loved it. For fans hoping to secure a Blind Box later this week, we’re sharing helpful tips across our social channels ahead of the next drop.”

On Instagram, the official Aldi account shared a warning to claim your box “the second the clock hits” the drop time, and said that if shoppers were redirected to a purchase queue, they were likely already too late.

The second giveaway box, launched Tuesday morning, sold out just as quickly.

The giveaway arrives as many Americans remain focused on stretching grocery budgets while also seeking foods that align with popular nutrition trends. Aldi’s four themes include protein, fiber, and snack products, as well as a Mystery Blind Box, and will feature items such as meats, fresh produce, snacks, cheeses, and pantry staples.

The promotion also taps into the popularity of mystery-box shopping, which has fueled demand for surprise collectibles, beauty products, and other limited-time retail drops.

“Our shoppers come to ALDI for value, but they also come for discovery,” Bridget Kozlowski, Aldi’s director of communications, said in a statement. “People love the thrill of discovering something new here.”

To get a box, shoppers must visit AldiBlindBox.com when each day’s giveaway opens and submit shipping information, according to the FAQ. Aldi said it will reveal each day’s theme on its Instagram account.

The catch: The boxes are first-come, first-served — and once they’re gone, they’re gone.

Representatives for Aldi did not immediately respond to a request for comment from Business Insider about the supply of boxes that would be included in the giveaway or whether the promotion might return later.

• A new lawsuit takes aim at Uber’s CEO and board over thousands of rider sexual assault claims.
• The shareholder lawsuit says that Uber cut corners “in the name of growing the company.”
• Uber said the lawsuit “ignores important facts and is based on misleading, false narratives.”

Uber is facing another lawsuit over sexual assault — one that puts the blame on the company’s board and C-suite.

The complaint by a minority Uber investor, Detroit’s Police and Fire Retirement System, alleges that the company “knowingly cut compliance corners in the name of growing the company.”

Uber is facing thousands of claims that its drivers sexually assaulted passengers. The shareholder complaint filed in a California federal court on Monday takes aim at Uber’s management, including CEO Dara Khosrowshahi and members of the company’s board of directors, accusing them of not doing enough to address the assault allegations.

“Uber faces significant liability in defending these suits and responding to inquiries, in addition to the hundreds of millions of dollars at stake,” the complaint reads. “Uber has also seen its reputation irredeemably damaged by the negative ongoing media coverage of the wrongdoing.”

An Uber spokesperson said that the lawsuit “ignores important facts and is based on misleading, false narratives from other meritless lawsuits that we have already addressed publicly and in the courtroom.”

Uber has said that safety incidents are “exceptionally rare” on its app, and that the company is “constantly working to make every trip safer.”

The lawsuit says that Khosrowshahi, who succeeded Travis Kalanick as Uber’s CEO in 2017, “made cosmetic changes to Uber’s compliance practices and workplace culture, and became less brazen in pushing regulatory limits.”

“But Uber’s culture of prioritizing cost-cutting measures meant that it continued to skimp on compliance or even seek to tamp down on complaints,” the complaint says.

At odds with Uber’s gig-work model

The lawsuit claims Uber knew sexual assault and misconduct were persistent problems on its platform, yet failed to adopt measures that employees believed could reduce harm.

For example, the complaint alleges that Uber considered safety initiatives, including in-car cameras, more rigorous background checks, and programs that would better match women riders and drivers. Uber either implemented these proposals after delays or rejected them, the suit says.

Uber studied adding in-car cameras to its drivers’ vehicles around 2017, for instance, and “found the plan to be feasible, cost-effective, likely to reduce the incidence of misconduct, and help drivers,” the lawsuit says.

The company declined to add cameras to cars “because it would mean exercising greater control over drivers’ activities, weakening Uber’s argument that its drivers are independent contractors,” the complaint states. Uber drivers are paid per trip or task and do not receive benefits, such as healthcare, that employees usually receive.

The suit points to thousands of sexual-assault lawsuits filed against Uber and alleges that the board caused “Uber to engage in unlawful conduct.” As a result, the plaintiffs argue, Uber now faces litigation costs, regulatory scrutiny, and lasting reputational damage stemming from years of inadequate oversight.

Do you have a story to share about Uber? Contact this reporter at abitter@businessinsider.com or via encrypted messaging app Signal at 808-854-4501. Use a personal email address, a nonwork WiFi network, and a nonwork device; here’s our guide to sharing information securely.

Want to be a successful marketer today? Think more about risk-taking, less about AI.

Top marketing executives argue that ditching the traditional “brand safety” approach in favor of authenticity, moving fast, and taking creative risks are the only ways to survive in a fragmented digital world.

Execs from Duolingo, Gap, and American Express spoke Tuesday on a panel at Business Insider’s annual CMO Insider Breakfast at Cannes, which had support from founding sponsor BCG, supporting sponsor PayPal, and contributing sponsor LinkedIn.

Taking big swings

Duolingo’s Manu Orssaud talked about pushing the envelope with the brand’s five-second farting Super Bowl ad that was a bold move, even for the boundary-pushing brand.

“It was very weird, but I think we proved that our content-first strategy over the years on social media really has paid off,” he said.

AmEx’s Elizabeth Rutledge discussed persuading internal stakeholders to create an in-house agency to complement the company’s outside partners.

“Those perspectives, both internal and external, are really important to have great work,” she said.

Fabiola Torres discussed Gap’s 2025 “Better in Denim” campaign that featured the global pop girl group Katseye dancing to “Milkshake” by Kelis. The campaign went viral, and Gap said it was the brand’s best-performing.

“I told my team, I feel like this is going to be the best one yet because it felt so different, but it was a risk — the outfits, the genre, the talent, the point of view itself,” Torres said.

It’s not all about AI

For all the talk these days about AI in marketing, AI-related skills aren’t the first thing some CMOs are looking for in their next hire.

For Torres, love for the brand is paramount.

“If you don’t have an affinity to the brand that you’re going to be working with, why are you actually applying?” Torres said.

Rutledge said she’s looking for a mix of generalist and specialist creative skills in new hires as AI expertise becomes democratized.

“We’re all going to have access to the same capabilities at the end of the day,” Rutledge said.

Cutting through the clutter

Marketers are constantly trying to find new ways to break through, as people’s attention becomes more fragmented.

Some CMOs shared tips for getting noticed.

Torres said Gap tailors content to each platform, like TikTok or YouTube, from the outset — rather than shooting a project and adapting it later.

“We actually produce and edit the content according to the platform. So far, it has been performing better when you think platform-first, and you shoot it accordingly to that,” she said.

Rutledge focuses on how AmEx can improve customers’ experience when they’re going to a restaurant, traveling, or seeking entertainment at home or outside. She emphasized the need for deep expertise in the platforms where people spend their time.

“The average US consumer is on 11 video services” across linear, streaming, and social platforms, she said. “What I am really proud of in terms of our team is that they see that media fragmentation not as a negative, but as an opportunity to kind of meet customers where they are.”

Duolingo is constantly reacting to culture and coming up with ways to grab people. Still, Orssaud said it’s important to know when it’s time to move on from tried-and-true strategies, like being sassy with its social media accounts. He said the brand is dialing back its unhinged playbook because it’s become expected. It’s also moving from short-form to long-form content that allows for more character development.

“There is also the risk of trying to always go and chase the next big viral moment by increasing the shock factor,” he said.

Brand safety views change

Marketers used to pound their chests a lot about protecting their brands from appearing near unsavory content, but in recent years, they’ve gotten quieter about it. Marketers discussed how authenticity is taking priority these days.

Rutledge said automation has made it easier for brands to protect themselves online. She focuses on “premium” environments that align with customers’ dining and travel, music, and entertainment interests.

Torres cautioned against focusing too much on brand safety at the expense of staying true to one’s identity.

“If you use the terminology on brand safety, you just may close yourself to opportunities,” she said. “This is the era where Gen Z is asking you for more. Millennials are asking you for something new and different, and Gen X are saying: ‘Take me back to the things that I love.’ So it’s important to really make sure that you don’t get distracted by brand safety versus following your DNA.”

• Chip and Joanna Gaines are selling the castle they renovated in Waco, Texas, for almost $2.7 million.
• Called the Cottonland Castle, the historic home has four bedrooms and three and a half bathrooms.
• They previously put the castle up for auction in 2023.

Chip and Joanna Gaines are selling off a fairytale space.

The “Fixer Upper” couple owns several properties in their home city of Waco, Texas, including a 135-year-old castle they bought in 2019.

They renovated the space for their show, “Fixer Upper: The Castle,” and they previously tried to auction off the castle in 2023.

Three years later, it’s back on the market for nearly $2.7 million. Check out the historic property.

Chip and Joanna Gaines bought a castle in 2019.

As Joanna shared in a blog post, Chip had wanted to buy the Waco, Texas, property called Cottonland Castle for over 20 years before they finally purchased it in 2019.

They spent the next several years restoring and renovating it, as they documented for their Magnolia series, “Fixer Upper: The Castle.” 

They completed the renovation in 2022, and they allowed groups to tour the property for $50 per ticket before the show aired later that year.

They put the home up for auction in July 2023.

After offering tours of the property in 2022, Chip and Joanna decided to auction it in July 2023.

Chip and Joanna’s company, Magnolia Realty, partnered with Concierge Auctions to auction off the castle from July 20 to July 27, 2023.

They said in a statement at the time that they hoped the person who bought the property would turn the castle into “a well-loved home once again,” The Wall Street Journal reported.

However, the auction sale never went through, and they reopened the home for tours six months later, according to Country Living Magazine.

“Magnolia is pleased to share that the Historic Waco Castle is staying in the Magnolia family,” Magnolia told the outlet in a statement at the time. “A prospective buyer and Magnolia mutually agreed not to close, and the unique property will not be sold at this time. This decision is made with much enthusiasm and anticipation as the beloved Castle’s story continues with Magnolia.”

Three years after they first attempted to auction the home, Chip and Joanna put the castle up for sale.

On June 18, the Gaineses listed three of their properties in Waco for sale through their company, Magnolia Realty, including the castle. Representatives for the couple did not immediately respond to a request for comment on the listings.

In addition to the castle, Chip and Joanna listed the Hillcrest Estate, a rental property, for $1.7 million, and the Gristmill, a landmark the couple restored, for $935,000.

The castle is the most expensive listing of the bunch, with the couple hoping to sell it for $2.699 million.

“As Magnolia looks ahead to new opportunities in the hospitality space, the timing feels right for these three properties to begin their next chapter,” Magnolia Realty said in an Instagram caption about the listings.

The castle was first purchased in 1890.

According to Waco History, the original buyer abandoned the castle after beginning work on it in 1890, and it was abandoned again by a second owner in 1908. 

Alfred Abeel then bought the property in 1913 and worked with architect Roy E. Lane to finish construction of the home, keeping German castles in mind in its design.

Different people owned the property throughout the 20th century, and it fell into disrepair after becoming a historical site in 1977. By the time Chip and Joanna bought the property, it needed a lot of work. 

The 6,176-square-foot house sits on less than an acre of land.

The castle has four bedrooms and three and a half bathrooms. 

As befits a castle, it also features a tower.

The dining room features restored paneling and historic wallpaper, along with dramatic details such as a large chandelier and an ornate fireplace.

Chip and Joanna wanted to maintain some of the house’s original features while making it work for a modern dweller.

For instance, Joanna explained in “Fixer Upper: The Castle” that the kitchen was originally in the basement, which she didn’t think would work for a modern dweller.

The kitchen now sits on the main floor, so it’s more functional. However, they maintained the original mahogany paneling on the walls, blending old and new.

The area also features a butler’s pantry with additional appliances.

The couple transformed every room in the house.

The basement was also completely refinished, and it now includes an entertainment room, guest room, laundry room, and game room (photographed above). 

The castle also has a conservatory and a library, as well as seven fireplaces.

The primary bedroom includes the castle’s original flooring.

The upstairs houses a built-in library and three of the home’s four bedrooms, each decorated by Joanna.

Some of the home’s vintage charm is most obvious upstairs, like the diamond-paned windows and antique tile in the bathrooms, as detailed in the home’s listing.

The castle is listed for almost $2.7 million.

The listing states that the home will come furnished, so the future owners can buy a space designed and decorated by Chip and Joanna.

“All furnishings, accessories, and decor have been thoughtfully curated to complement the home’s design and are included with the purchase, creating a truly turnkey opportunity,” it said.

You can learn more about the castle here.

• Uber is the largest shareholder in scooter rental service Lime.
• Lime filed a prospectus on Monday detailing plans for an IPO, targeting a price of $24 to $26 per share.
• Uber also has an option to double down on its investment, according to the filing.

Uber has a lot riding on scooters.

The ride-hailing company, which was an early investor in scooter rental business Lime, is the company’s largest shareholder, according to a prospectus detailing plans for an initial public offering that Lime filed on Monday. Uber owns about 14 million shares, or a 24% stake ahead of the IPO, according to the S-1 securities filing.

Uber’s stake would be worth about $350 million if Lime prices its IPO at $25 a share, the midpoint of the $24 to $26 target range the company shared in its filing.

Lime said Uber has shown interest in buying up to $20 million in additional Lime common stock as part of the IPO, according to the prospectus.

Uber did not respond to a request for comment.

Precisely how much Uber stands to make on its Lime investment remains to be seen. The companies have not publicly shared how much Uber has invested in Lime over the years. Lime could revise its planned price per share before it goes public. Uber also faces restrictions on how many shares of Lime stock it can sell over the next two years — and thus how much it can cash out — as part of the IPO terms.

Lime and Uber go way back. Wayne Ting, Lime’s CEO, previously served as chief of staff to Uber CEO Dara Khosrowshahi. Uber also invested in some of Lime’s fundraising rounds, including leading a $170 million round announced in May 2020.

Many Lime users find a scooter or bike to ride through Uber’s app. Such trips accounted for about 14% of Lime’s revenue in 2025, according to the prospectus.

That relationship has helped Lime acquire new customers. “By leveraging Uber’s existing infrastructure and rider network, we tap into an existing rider base that can drive awareness without upfront marketing costs,” Lime wrote in the filing.

The relationship between Lime and Uber might serve as a model. Uber has struck partnerships with around a dozen self-driving car providers over the past few years, from Waymo in the US to Baidu in Asia and the Middle East.

Uber, which already has millions of riders signed up to use its app, can match those robotaxi services with riders, Khosrowshahi has said.

“I do think the aggregator model certainly would be helpful for all of those companies to succeed,” he told the “Stratechery” podcast last year.

Do you have a story to share about Lime or Uber? Contact this reporter at abitter@businessinsider.com or via encrypted messaging app Signal at 808-854-4501. Use a personal email address, a nonwork WiFi network, and a nonwork device; here’s our guide to sharing information securely.