Alaska is rolling out a new business-class experience as it expands further into Europe and Asia. Here’s what to expect.
Alaska Airlines
- Alaska Airlines is further upgrading its Boeing 787 business class with new amenities and food.
- The suite-style cabin already boasts sliding doors and lie-flat beds.
- Alaska wants to lean on premium revenue as it competes long-haul with US mainline carriers.
Alaska Airlines is making a bigger push onto the global stage — and now it has a business class to match.
The carrier this week unveiled the full experience of its first international business class suites, set to debut this spring on Boeing 787-9 Dreamliners. The jet flies long-haul between Seattle and Tokyo and Seoul, with service to London and Rome expected in the coming months.
Alaska’s high-dollar 787 seat, Elevate Ascent, will feature its usual amenities: lie-flat beds, 18-inch seatback screens, high-end meals, and privacy doors — a fast-growing must-have in premium cabins.
The airline is also adding more entrée options, upgraded linens and amenity kits, and a dessert cart to give the plane a more distinct Alaska identity after its 2024 merger with Hawaiian Airlines and to better compete long-haul with rivals American, Delta, and United.
“We set out to design a Business Class experience that is both sophisticated and authentically Alaska: premium, comfortable and thoughtfully created for our guests,” Alaska executive vice president and chief commercial officer Andrew Harrison said in a statement.
Alaska and Hawaiian are under the same parent company but continue to operate as separate entities with individual branding.
Alaska’s overall 787 experience will be a step up from business class on its Airbus A330 aircraft, which lack the suite-style seats, privacy doors, and new amenities of the 787. The A330s are former Hawaiian planes that Alaska uses on transpacific routes.
Alaska has been slowly building out its international presence since the merger. The upgrades to the 787 particularly reflect its shift toward premium cabins to attract deep-pocketed customers willing to pay more for better comfort, in line with industry trends.
Delta and United have similarly leaned heavily on premium cabins, reporting year-over-year premium revenue growth of 7% and 11%, respectively, in their 2025 results. American didn’t break down its 2025 premium revenue but also said it “performed exceptionally well.”
Here’s what Alaska’s future 787 business class experience looks like from the inside:
