Meta’s new app, Pocket, lets you vibe code the memes of your dreams

• Meta’s new app, Pocket, is officially launching in the US.
• The app lets users create and share interactive content “you can play with.”
• Pocket comes from the team behind a Gizmo, a similar app.

Meta’s new vibe-coding social app, Pocket, is officially here.

“We’re starting to roll out Pocket, a new app that turns your ideas into interactive creations you can play with and share right from your phone,” a Meta spokesperson told Business Insider.

Pocket, which quietly launched as a test in July, is a social feed that lets users turn text prompts into interactive media. Think mini games and quirky memes.

The app was developed by the team behind Gizmo, a similar app from Atma Sciences Inc., which was founded by ex-Snapchat staffers. Business Insider scooped in March that Meta hired the Atma Sciences team and acquired a non-exclusive license to its technology.

Pocket and Gizmo are pretty much identical app experiences. Atma Sciences announced on Thursday that it is shutting down the original Gizmo app.

Other startups, like Sekai and Wabi, are also taking a stab at turning vibe coding into a social experience, and investors are taking note. Then there are creators who are carving out a niche by turning interactive mini apps into viral content.

How Meta’s vibe-coding app works

You open Pocket to a vertical feed. Instead of scrolling past pictures or videos, you scroll through posts called “gizmos.” You can interact with these posts by dragging, drawing, or tapping on the screen. There are comments, likes, and reposts. You can’t DM, but you can share links to gizmos.

To make a gizmo, all you have to do is type up a prompt. For instance, I prompted: An old desktop computer where when I click on the screen, this image appears. (It’s a meme.) Within seconds, Meta’s Pocket app created an interactive post.

There, I did it! I vibe coded!

If the output isn’t exactly what you dreamed up, you can tweak it. Pocket lets you fine-tune the prompt, adjust the visuals, and add music. And if you like someone else’s gizmo, you can remix it with your own twist.

Pocket runs on Meta’s Muse Spark model, developed by Meta Superintelligence Labs.

Meta doesn’t have plans to integrate Pocket with other apps, like Instagram, at the moment, the spokesperson told Business Insider.

That could be fun, though.

Meta’s ‘family’ of apps is getting bigger

Pocket is one of Meta’s latest stand-alone apps. The company appears to be ramping up its strategy of launching new apps, since reaping benefits from the success of Threads, its X (formerly Twitter) competitor.

Other apps Meta has launched recently include:

• Instants (similar to Snapchat)
• Forum (a new app for Facebook groups)
• Creator Studio (a separate app for content creators)

New apps mean new places to unlock advertising.

I didn’t spot any ads on the nascent Pocket app — but I can see a potential future with interactive advertisements from brands or sponsored content from creators.