• NBCU’s Peacock is plotting to sell add-on subscriptions to other streamers.
• The streamer is pitching others that offer content that complements its reality TV and sports fare.
• Peacock is one of the smaller general-interest streamers and has struggled to grow its TV viewership share.

Peacock’s next growth bet isn’t a blockbuster show or sports deal.

NBCU’s flagship streaming service is plotting to sell add-on subscriptions to other specialty streamers on its platform, four people familiar with the plans told Business Insider.

Peacock has approached streamers about selling subscriptions to offer viewers content that complements its reality and sports-heavy line-up, these people said. Peacock expects to start with one streamer this year and is likely to limit the offering to a small number of partners.

Starz, which already has multiple distribution partnerships, is one that’s being considered, two insiders said. Starz declined to comment.

Two people briefed on Peacock’s pitch saw it as a way for smaller streamers to reach new subscribers in a relatively uncluttered environment, and they hoped Peacock would eventually offer features such as the ability for streamers to offer free samples of their shows.

They described Peacock’s terms as favorable compared to Amazon, which has a large business selling subscriptions to programmers big and small, from HBO Max to Crunchyroll. Amazon’s channel terms vary by partner, but two partners told Business Insider in 2025 that Amazon’s subscription revenue cut was over 50% in their deals.

Peacock’s plans come at a time when streaming services — especially outside market leaders Netflix and Disney — face pressure to consolidate as they look to continue growing their subscriber bases while remaining profitable. Overall, paid streaming growth in the US has cooled, while cancellation rates have risen in the wake of price hikes.

Streamers like Peacock are trying to make themselves stickier

TV viewership growth for streamers in the US is largely stagnant, and subscribers are navigating an increasingly complex landscape. Streaming services are trying tactics like discounts and bundling to keep people from leaving their platforms.

Some other streaming platforms have adopted a marketplace approach that’s broader than what Peacock is contemplating. Amazon is by far the leader. Last year, Amazon reported that its “Channels” program accounted for about 25% of US streamer sign-ups, citing Antenna data. Roku, YouTube, and device makers like Samsung and LG also let people subscribe to streamers through their platforms.

Peacock, for its part, already sells add-on subscriptions to NBC Sports Regional Sports Networks, which it shares a corporate parent with. It also sells a bundle with Apple TV+ that involves cross-platform sampling and a discounted price.

Peacock, with less than 2% of TV watch time in the US, has struggled to grow its share of the TV pie, according to Nielsen. That makes it the second-smallest of the subscription streamers Nielsen measures, ahead only of Warner Bros. Discovery (1.4%), which includes Discovery+ and HBO Max.

US-only Peacock also has relatively few subscribers, with about 44 million. Its nearest rival, Paramount+, has around 79 million global subscribers, and both are well behind Netflix, which is No. 1 with more than 325 million subscribers.

Still, Peacock has far more subscribers than many specialty streamers. AMC Networks, for example, reported about 10 million subscribers across its portfolio of streamers, including AMC+, Acorn TV, and Shudder, as of the end of 2025.

“Peacock has been struggling,” said Alan Wolk, a media industry analyst. “There haven’t been a whole lot of reasons to watch it, so giving people another reason to subscribe is a smart idea. If you ask consumers what’s your biggest frustration with streamers, it’s always, ‘I can’t find anything.’ So the more you can put things together under one interface, the happier people will be.”

A global survey by Nielsen in November found more than 46% say it’s harder to find the content they want to watch because there are too many streamers, rising to 51% in the US, with people spending 14 minutes searching for what to watch and 49% likely to cancel because they can’t find something.

The survey also showed 66% of people expressed interest in a guide to present content information across all services.

James Faris contributed reporting.

• NATO said on Friday that it is deploying a Turkish drone carrier to the Baltic Sea.
• The deployment comes in response to “repeated” Russian airspace violations, NATO said.
• It is part of a NATO operation to surge air defense assets to its eastern flank.

NATO is deploying a Turkish drone carrier to the Baltic Sea to boost its surveillance and defense in response to “repeated” Russian airspace violations, the alliance announced on Friday.

The TCG Anadolu will support Eastern Sentry, a defensive operation the alliance launched in September after Russian drones crossed into Polish airspace, forcing a military response.

The Turkish drone carrier is deploying toward the coast of Latvia, where it will contribute to air surveillance and defense along NATO’s eastern edge. Allies have been surging fighter jets and warships to the Baltic region in response to Russian drone incursions.

Allied Joint Force Command Brunssum, one of three operational-level NATO headquarters, said in a statement on Friday that the deployment of the Anadolu follows “repeated airspace violations” that have been attributed to Russia.

JFC Brunssum called the deployment “a clear signal to the east” and said that it “sends an unmistakable message” that NATO is prepared to defend its territory.

It’s unclear when the carrier will arrive on station and how long it will remain there. The Turkish defense ministry could not immediately be reached for comment, and neither JFC Brunssum nor NATO’s Allied Air Command responded to a request for additional information.

The first-of-its-kind TCG Anadolu is the Turkish Navy’s only drone-carrying amphibious assault ship. It was commissioned in 2023 and is now Ankara’s most advanced vessel and flagship.

The 750-foot-long vessel was originally intended to carry helicopters and F-35B fighter jets, but after Turkey was kicked out of the F-35 program over its purchase of Russian surface-to-air missile systems, Ankara decided to repurpose the Anadolu for fixed-wing drones.

The Anadolu can carry Bayraktar TB-3 and Bayraktar Kızılelma combat drones, systems made by the Turkish company Baykar, as well as attack helicopters.

JFC Brunssum said the carrier is the largest ship in NATO’s Steadfast Dart fleet, which is comprised of 17 vessels, including amphibious landing ships, frigates, destroyers, and submarines.

Iran and China have also built their own drone carriers, and Portugal expects to receive one later this year.

• I spent three years traveling full-time after a breakup and an unexpected layoff.
• The experience taught me that I could thrive on my own and helped me connect with other women.
• Now that my nomadic chapter is over, I feel more confident and able to live in the moment.

Three and a half years ago, I stood in my New Jersey apartment, surrounded by boxes I was about to put into storage. Tears streamed down my cheeks.

I’d recently ended a two-year, live-in relationship. We loved each other deeply, but just weren’t the right fit — and although the split was a gut-wrenching decision, we both knew it was the right move.

I had just accepted a fully remote job, which allowed me to explore moving out of the New York City area — something I had been considering for about a year.

I planned to just travel for a few months before settling down somewhere, but I ended up spending the next three years as a nomad.

Although it wasn’t quite what I’d pictured when I said goodbye to the apartment I shared with my ex, it turned into one of the most important chapters of my life.

My brief stint abroad turned into a longer chapter

My post-breakup plan was to put all of my belongings into a storage unit and spend a few months in Tulum.

After that, I would travel to Miami and Los Angeles, “interviewing” both cities as candidates for a longer-term move. I was about seven months into this plan when I learned my role was going to be eliminated.

Luckily, I was able to secure freelance work, so I decided to continue my travels since I wasn’t needed in one particular place for my job.

From Tulum, I headed to Mexico City. After just a few days, I fell in love with the food, vibrancy, people, and culture. My one-week vacation turned into an almost three-month stay.

During my time in Mexico City, I explored art galleries and museums, learned some Spanish, made friends, went on dates, visited small shops, and tipped local people well.

These little moments helped me learn how adaptable I truly was. I realized I could make friends anywhere, stay disciplined with my work even while exploring a new place, safely navigate dating as a solo traveler, and be extremely resourceful.

I kept exploring. I took the nomad life slowly, spending about four or five months abroad at a time in places like Paris, Lisbon, Málaga, London, Melbourne, Miami, and Tulum.

Between travels, I’d spend a few months recharging in a sublease (or a friend’s apartment) in New York City.

I felt my confidence grow as I navigated new cities and connected with inspiring women from all over the world

When traveling solo, every choice you make is yours, from where you eat to how you spend your days. I felt immensely grateful for this freedom — every day, it struck me how lucky I was to have every minuscule decision be solely my own.

That’s not to say I felt lonely, though. With each new city and country I stayed in, I was delighted by the magic of connecting with strangers.

One time, I struck up a conversation with another woman at a particularly intense yoga class in Tulum. She was visiting from Canada, and we ended up spending a whole day together.

I had another memorable experience in Europe. I had been traveling by myself for about three years at that point, and although it was incredible, I was exhausted. I felt ready to return to New York City, but I wasn’t sure I could afford to do so.

Then, one afternoon, my spirits were lifted when I found myself in a café in Paris, enjoying a chocolate-chip cookie and a latte. An older woman started chatting with me, and soon, another young woman traveling solo from Korea joined in.

We all shared stories and giggled as we sipped our coffees. As the older woman left the café, she said, “You two girls exchange numbers now, and spend time together.”

We laughed at the gentle demand, but wound up spending that evening — and the next day, too — exploring the city as a pair. I may or may not ever see her again, but she told me that if I ever visit Seoul, I’ll be welcomed with open arms.

Best of all, this time in my life helped me stay open and live in the moment

I learned that not every place has to be a permanent home, and not every relationship has to last forever; in fact, some friendships might just last for the span of a trip.

The memories I made during this time will stick with me, though I’ve since emptied out my storage unit and settled into a one-year lease in New York City.

My nomadic chapter is closed for now, but my encounters with strangers, small moments in new cities, and solo time with myself left me changed for the better — and will surely inspire my next adventure.

• On Friday, a 6-3 SCOTUS majority struck down the bulk of President Trump’s tariffs.
• Three conservative justices, Kavanaugh, Thomas, and Alito, issued a pair of dissenting opinions.
• See why they said Trump’s tariffs are perfectly legal.

Three conservative justices of the US Supreme Court — Brett Kavanaugh, Clarence Thomas, and Samuel Alito — broke with the majority Friday, arguing that President Donald Trump had clear authority to impose his sweeping tariff policy.

The three dissenting justices said the president’s tariffs were perfectly legal under the 1970-era law Trump used that says presidents can “regulate” importation in the case of emergencies.

“The tariffs at issue here may or may not be wise policy,” Kavanaugh wrote. “But as a matter of text, history, and precedent, they are clearly lawful.”

The three justices also noted that the majority 6-3 decision is silent on how to return billions of dollars in tariffs that have already been collected.

That process “is likely to be a ‘mess,'” as was acknowledged at oral arguments, Kavanaugh wrote in a lengthy dissent that Thomas and Alito joined.

The two dissents differed with the majority on two fronts: Trump’s bypassing of Congress in imposing tariffs, and the legality of the president’s invocation of the International Emergency Economic Powers Act, or IEEPA.

In the dissent written by Kavanaugh, the justices argued that presidents have “commonly” imposed tariffs to regulate imports throughout American history.

Interpreting IEEPA to exclude tariffs “creates nonsensical textual and practical anomalies,” Kavanaugh wrote. As with quotas and embargoes, tariffs are a “traditional and common tool to regulate importation,” he said.

“It does not make much sense to think that IEEPA allows the President in a declared national emergency to, for example, shut off all or most imports from China, but not to impose even a $1 tariff on imports from China,” Kavanaugh wrote.

Reversing the tariffs may be an exercise in futility, Kavanaugh added. Even without IEPPA, “numerous other federal statutes authorize the president to impose tariffs and might justify most (if not all) of the tariffs at issue in this case,” Kavanaugh wrote.

In a separate dissent, Thomas wrote that “neither the statutory text” of IEEPA “nor the Constitution provide a basis for ruling against the President.”

“This Court has consistently upheld Congress’s delegation of power over foreign commerce, including the power to impose duties on imports,” Thomas wrote. “The Court has long conveyed to Congress that it may ‘invest the President with large discretion in matters arising out of the execution of statutes relating to trade and commerce with other nations.'”

In remarks at the White House following the Supreme Court’s decision, Trump praised the three dissenting justices while bashing the others.

“I’d like to thank and congratulate Justices Thomas, Alito, and Kavanaugh for their strength and wisdom and love of our country, which is right now, very proud of those justices,” Trump told reporters. “When you read the dissenting opinions, there is no way that anyone can argue against them — there is no way.”

Trump called the Supreme Court ruling “deeply disappointing” and said he was “ashamed of certain members of the court.”

• We booked the least expensive suite on a Seabourn ultra-luxury cruise for about $9,000.
• After crunching numbers and seeing high-end resort prices, this felt reasonable for a family trip.
• We loved getting to see lots of new places and not worry about having to plan our meals.

I paid $9,000 for what was technically the cheapest room on an ultra-luxury cruise — a price that initially felt steep until I compared it with alternatives.

My family had been planning a multigenerational trip to the Caribbean during the busy period between Christmas and New Year’s Eve, which is also one of the most expensive travel weeks of the year.

We wanted something that felt indulgent without becoming logistically exhausting or financially disproportionate once all the extras were added up.

At first, we looked at high-end beach resorts, but they were commanding eye-watering rates. I saw a few in Barbados and St. Barts charging over $4,000 a night for a room, and that price doesn’t even include food, drinks, and gratuities.

The costs seemed like they could really add up. As we ran the numbers, an all-inclusive cruise began to make more sense.

Plus, we liked the idea of exploring Caribbean destinations we hadn’t visited before without having to deal with multiple hotel check-ins, flights, and transfers. A port-heavy itinerary could allow us to sample several places while unpacking just once.

So, our group settled on a 12-night Caribbean cruise aboard the Seabourn Ovation.

Our family booked two rooms and spent about $20,000 on the cruise.

We traveled as a group of five: my mother, my brother and sister-in-law, their 7-year-old son, and me.

In total, we booked two entry-level suites — one for my mother and me, and another for my brother, sister-in-law, and their son — bringing the combined cruise fare to just over $20,000 for five people across 12 nights.

This figure includes accommodations, all meals, a selection of soft drinks and alcoholic beverages, and gratuities. We saved some money on my 7-year-old nephew’s fare thanks to the cruise line’s third-guest-at-half-price policy.

By booking through a preferred travel advisor, I also received $400 in onboard credit, plus an additional $250 referral credit (which my brother’s family also received).

Our cabin felt like part of a boutique hotel.

Our suite measured 302 square feet, plus a 68-square-foot balcony.

Its decor was pretty minimal, but it felt a bit elevated with accents of marble, dark wood, and glass.

Despite being the cheapest option on the ship, this room felt more like it was part of a boutique hotel than just a standard cruise cabin.

The walk-in closet was a pleasant surprise.

The base-category suite felt thoughtfully laid out, with a seating area, a couch, a table, two beds, and a generously sized walk-in closet. Our clothes and bags easily fit inside with space to spare.

In the other suite, a sofa bed was set up as a dedicated sleeping space for my nephew.

The bathroom had dual sinks, a tub, and a compact but functional shower.

The bright-white bathroom featured dual vanities, a soaking tub, and a glass-enclosed shower. My only critique was the shower size, which felt slightly tight compared to ones in some newer ships we’ve sailed on.

Our room’s minibar was stocked exactly to our preferences.

We were delighted to find our room’s minibar stocked with complimentary ginger beer, juices, and the spirits we requested prior to our sailing.

Twice-daily housekeeping kept everything meticulously refreshed.

Room aside, we were pretty happy with the ship.

Since all of our meals, standard beverages, and gratuities were included in the cost of the cruise fare, we didn’t have to budget or crunch numbers during our trip.

We had most of our dinners in the ship’s main dining room, which was so easy. It felt quite formal, and the rotating menus kept things interesting across the 12-night itinerary.

Passengers also had access to The Patio, a poolside eatery with laid-back fare, and The Colonnade, a more casual spot serving buffet breakfasts and lunches, plus seated themed dinners.

We also enjoyed our opportunities for specialty dining.

Options for specialty dining included a sushi restaurant and a Mediterranean eatery called Solis, which was a standout for me.

The menu featured steak, lobster, and whole grilled fish deboned tableside. I particularly loved its post-dinner affogatos

Pools, hot tubs, and quieter outdoor spaces were easy to find.

The ship has a large main pool surrounded by lots of loungers, though we preferred the smaller hot tubs in other areas.

Quieter spots, like the hot tub at the bow with incredible views of the ocean, quickly became our favorites.

My favorite area on board was The Retreat.

Located on the top sundeck, The Retreat was my favorite area on the ship.

The space offered shaded cabanas, a noticeably calmer atmosphere than the main pool deck, and attentive, unhurried service.

To access it, passengers had to pay an additional $150 per day on port days or $250 on sea days.

Booking it on sea days felt especially worthwhile. The quiet setting made it easy to relax or catch up on a bit of remote work on my laptop without feeling out of place.

Excursions cost extra, but they felt well-organized and fairly priced.

We mostly booked excursions through the cruise line for peace of mind.

Our favorite was in Saint Lucia, where a packed day included a catamaran ride, volcano hike, mud bath, and snorkeling.

The excursion ran late, but the ship waited for us as it had been booked through them.

Holiday surprises added to the experience.

On Saint Kitts, the crew arranged a private Christmas Day beach party with grilled lobster and drinks. Later, Santa Claus arrived by Jet Ski to serve caviar and Champagne in the surf.

The cruise’s overall cost felt reasonable considering everything it included.

Ultimately, our cruise averaged out to about $333 per person, per night. That felt surprisingly fair considering how much was included in our 12-night trip.

We also really enjoyed the ship’s intimate size. Compared to other mega-ships carrying thousands of people, this 600-passenger vessel felt calm, navigable, and personal. We never felt overwhelmed by crowds, even on sea days.

Although children aren’t typically the target audience for ultra-luxury cruises, my nephew genuinely had a great time alongside the mostly older guests. His sailing also felt like a great value, considering he was charged half price as a third guest and still had his own proper bed.

For a multigenerational holiday trip that combined ease, variety, and consistent service, the value ultimately justified the price.

All in all, we enjoyed the trip enough to book another Seabourn voyage (at a discounted price) before disembarking.

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