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The most beautiful college campus in every US state

New Haven, USA - May 4, 2015: Yale University campus on April 4, 2015. It is a private Ivy League research university in New Haven, Connecticut. Founded in 1701
Yale University is largely considered one of the most beautiful college campuses in the US.
  • Universities across the US feature diverse architectural styles, from Gothic to Greek Revival.
  • Some college campuses are inspired by their colleges’ histories, like Flagler College in Florida.
  • Others are designed to highlight lush natural landscapes, like Berry College in Georgia.

Summer is nearing its end, and students across the country are preparing to say goodbye to their summer jobs and pack their bags for college.

For some of America’s most fortunate students, study days will soon be filled with views of botanical gardens and glass-and-marble libraries.

Aside from being breeding grounds for US presidents, founders, and world leaders, many elite universities also boast of some of the most extravagant and breathtaking architecture in the US.

While choosing a school solely based on its looks might not be the best idea, a college campus‘s architecture and amenities can certainly shape its atmosphere and student experience.

Business Insider listed the most beautiful college campuses in each state, based on published rankings and unique architectural and historical features of each institution.

ALABAMA: Spring Hill College in Mobile
St. Joseph's Chapel in Mobile is surrounded by green palm trees.
St. Joseph’s Chapel.

Founded in 1830 by Mobile’s first Catholic bishop, Michael Portier, this Southern institution — named one of the South’s most beautiful campuses by Southern Living — was among the first Catholic colleges established in the Southeast.

Several of its buildings have been recognized and added to the National Register of Historic Places.

The 381-acre liberal arts college, enveloped by pink azaleas, features a Greek Revival home that doubles as the commencement venue; an expansive green field at the steps of the library; and the St. Joseph Chapel, where rock legend Jimmy Buffett married his first wife, Margie Washichek, in 1969, according to the college.

Oh, and did we mention there’s an 18-hole golf course on campus?

ALASKA: University of Alaska Fairbanks in Fairbanks
University of Alaska, the UAF campus in Fairbanks, Alaska, USA

The University of Alaska spans 2,250 acres, has multiple community and rural campuses across the state, and is one of the oldest universities in Alaska.

Its in-house museum, the Museum of the North, was designed by award-winning architect Joan Soranno. It was part of Architectural Digest’s 2018 “most iconic buildings in America” list and has won several national awards since its opening in 2005.

The museum’s design was inspired by Alaska’s natural surroundings and meant to evoke “images of alpine ridges, glaciers, breakup on the Yukon River and the aurora,” according to the University of Alaska.

ARIZONA: University of Arizona in Tucson
Tucson, AZ - March 10, 2026: Academic building on the campus of the University of Arizona
The University of Arizona campus in Tucson is full of desert plants and red-bricked halls.

The University of Arizona campus in Tucson is full of desert plants and red-bricked halls.

Surrounded by the beautiful Santa Catalina Mountains, the roughly 400-acre campus features rows of red-brick halls, towering palm trees lining its walkways, and a nationally recognized public garden home to many desert plants.

ARKANSAS: University of Arkansas in Fayetteville
The Old Main clock tower, the oldest building on the University of Arkansas campus, USA

Set in the Ozark foothills of Fayetteville, the University of Arkansas weaves its history into its campus design, with red-brick halls and tree-shaded walkways that span the 512-acre campus.

The school’s historic core district, which includes 15 buildings, is listed on the National Register of Historic Places.

The Old Main building — which is the oldest and most recognizable structure on campus — was added to the register in 1970.

CALIFORNIA: University of California, Berkeley in Berkeley
Berkeley California,USA. July 25 2021: Doe Memorial Library at campus of University of California, Berkeley.
The University of California, Berkeley, is modeled after the Beaux-Arts style.

Once a 2-acre site in Oakland, UC Berkeley‘s grounds have now grown into a sprawling 178-acre campus.

In the 1860s, college administrators worked with Frederick Law Olmsted, the architect of New York City’s Central Park, to design a plan for the new campus. By 1898, as enrollment increased, a competition was held to appoint a new architect, and French architect Emile Bénard won first place.

While Bénard presented his formal Beaux-Arts vision for the new campus, he declined to serve as the supervising architect, and John Galen Howard — who finished fourth — was instead chosen to oversee the project.

COLORADO: University of Colorado Boulder in Boulder
Boulder, Colorado - July 11th, 2019: Beautiful architecture at Engineering Center building on the University of Colorado Boulder campus.

The University of Colorado Boulder‘s campus underwent a transformation between 1918 and 1939, when American architect Charles Klauder — whose other notable works include Cornell University, Penn State University, and Princeton University — was hired to revamp it, Architectural Digest reported.

Klauder added a touch of Tuscan Vernacular Revival style that came to be associated with the college and was also known as the University of Colorado style. The updated campus grounds featured multi-hued sandstone walls and red roofs.

Several other buildings were built in the Collegiate Gothic style, and traces of it can still be seen in older buildings across the campus.

CONNECTICUT: Yale University in New Haven
Yale University campus historic

Elements of traditional Collegiate Gothic and modernist styles co-exist on Yale University’s 261-acre campus. Modern structures, including architect Eero Saarinen’s Ingalls Rink and the Beinecke Rare Book and Manuscript Library, stand out against the classical buildings.

Founded in 1701, Yale University is the third-oldest college in the country.

DELAWARE: University of Delaware in Newark
DuPont Hall on the campus of the University of Delaware in Newark houses the schools construction and civil engineering department

Lush manicured lawns and a mix of red-brick and Collegiate Gothic-style buildings make up much of the University of Delaware.

Established in 1743, the university is home to 21 NCAA Division I teams and 40 club sports. It also has a four-floor library — the Morris Library — stretching 6 acres and accommodating over 1,700 students.

FLORIDA: Flagler College in St. Augustine
clorida flager college

Flagler College’s 47-acre campus — recognized by Southern Living as one of the most beautiful campuses in the South — operates out of the former Spanish Renaissance-style Ponce de León Hotel.

Not only do students get to call a National Historic Landmark their classroom, but they are also only a few miles from the Atlantic Ocean, nestled in a quaint historic town full of vendors and Spanish-era relics.

GEORGIA: Berry College in Rome
berry college in georgia

With its Gothic-style buildings across a 27,000-acre campus nestled within forests and fields and surrounded by mountains, it’s easy to confuse Berry College for an English manor in Downton Abbey.

Berry College has doubled as a filming site for movies such as “Remember the Titans” and “Sweet Home Alabama.”

HAWAII: University of Hawaii at Mānoa
university of hawaii

Located in the picturesque Mānoa Valley, the 320-acre campus of the University of Hawaii at Mānoa offers sweeping views of the volcanic rock and easy access to Waikiki Beach.

IDAHO: University of Idaho in Moscow
university of idaho

Many architectural styles are on display across the University of Idaho’s vast campus, including the Collegiate Gothic style at the administration building, designed by architect John E. Tourtellotte, who also worked on the Idaho State Capitol.

In its north wing, the building has a U-shaped, three-story, Gothic structure, at the entrance of which President Teddy Roosevelt famously gave a speech after leaving the presidency.

Other notable spaces include a 63-acre arboretum, which is home to over 2,500 different plant varieties from around the world.

ILLINOIS: Northwestern University in Evanston
northwestern university

Located near Lake Michigan in Evanston — only a short drive from Chicago — Northwestern University’s 240-acre campus features Victorian-style halls and a Neo-Gothic chapel.

INDIANA: University of Notre Dame in Notre Dame
The main building at the University of Notre Dame.
The main building with the golden dome atop at the University of Notre Dame.

The University of Notre Dame is famous for its football team and theology program, per Condé Nast Traveler, which named it one of the prettiest colleges in the US.

However, it’s also well-known for its gorgeous architecture and lush quads. Its glittering golden dome, covered in gold leaf, stands tall amid other buildings, and the Neo-Gothic Basilica of the Sacred Heart is a visual delight for visitors and students alike.

IOWA: Iowa State University in Ames
iowa state university

A campus lake, a central lawn, and a 110-foot-tall Campanile bell tower are just some of the beautiful design elements at Iowa State University’s 2,000-acre campus.

The campus is also home to one of the most Instagrammable public gardens, which, at 17 acres, includes a conservatory, a butterfly wing, and Elwood, the world’s largest concrete gnome, per the university, which stands 15 feet tall.

KANSAS: Kansas State University in Manhattan
Anderson Hall and Administration on the campus of Kansas State University.

A defining feature of K-State’s campus architecture is its extensive use of Cottonwood Limestone in several buildings, including Anderson Hall — which is also on the National Register of Historic Places — and Dickens Hall.

KENTUCKY: University of Louisville in Louisville
university of louisville

Established in 1798, the University of Louisville has three campuses: the Belknap Campus, which covers 274 acres and is the main campus; the Health Science Center; and the Shelby Campus.

Belknap Campus, based near Old Louisville, was added to the National Register of Historic Places in 1976. The main campus is known for its red-bricked buildings and a bronze cast of Auguste Rodin’s famous statue, “The Thinker.”

LOUISIANA: Tulane University in New Orleans
The Tilton Memorial Hall at Tulane University was built in a neo-Romanesque architectural style.
The Tilton Memorial Hall at Tulane University was built in a neo-Romanesque architectural style.

Tulane University‘s 110-acre uptown campus, located along St. Charles Avenue, has over 80 buildings, each with distinct architectural styles.

Gibson Hall, built in the Romanesque Revival style and finished in limestone, overlooks the stunning 340-acre Audubon Park.

MAINE: Bowdoin College in Brunswick
Hubbard Hall building on Bowdoin College campus.

Founded in 1794, Bowdoin College in Brunswick, Maine, sits about 30 minutes from the Atlantic coast.

The liberal arts college’s 207-acre campus reflects classic New England architecture, with historic brick buildings, tree-lined paths, and a central quad that changes its colors with the seasons.

MARYLAND: United States Naval Academy in Annapolis
Incoming first-year students march into Bancroft Hall on June 29, 2023, after participating in their oath of office ceremony during the US Naval Academy induction day.
Incoming first-year students march into Bancroft Hall on June 29, 2023, after participating in their oath of office ceremony during the US Naval Academy induction day.

Situated between the Severn River and downtown Annapolis, this military school has a scenic waterside setting and a variety of Beaux Arts-style buildings spread across its campus.

According to Architectural Digest, the US Naval Academy is also home to what is considered the world’s largest single dormitory, Bancroft Hall, which resembles the Palace of Versailles.

MASSACHUSETTS: Harvard University in Cambridge
Harvard University Historic Building in Cambridge, Massachusetts, USA.
Harvard University is one of the oldest colleges in the US

As one of the oldest colleges in the US — founded in 1636 — Harvard University has undergone several design transformations over the years. It is also home to some historic buildings, such as Massachusetts Hall, which, according to the National Park Service, is one of the oldest surviving Harvard buildings.

Beyond the academics, one of the perks of going to school here is that you get to dine in Annenberg Hall, which looks like Hogwarts’ Great Hall, and call several Georgian red-brick buildings your classroom.

MICHIGAN: University of Michigan in Ann Arbor
Gothic Architecture at University of Michigan with American Flag

The University of Michigan has many beautiful buildings across its 3,070-acre campus.

One that stands out is the law school library, which features an arched doorway and follows a similar aesthetic to Mason Hall.

MINNESOTA: St. Olaf College in Northfield
The Old Main building.
The Old Main building.

Locally known as “The Hill,” this 300-acre campus is surrounded by woodlands and prairies.

Twenty of its buildings were designed by Edward Sövik, a well-known American architect, author, and professor on campus. Two St. Olaf College buildings are listed on the National Register of Historic Places.

MISSISSIPPI: University of Mississippi in Oxford
The Lyceum building.
The Lyceum building.

Situated in the picturesque college town of Oxford, the University of Mississippi is surrounded by towering oak trees, magnolias, and several storied buildings.

The most famous — and also the first academic building on campus — the Lyceum, was built in 1848 by architect William Nichols.

MISSOURI: Washington University in St. Louis
Brookings Hall on the Danforth Campus of Washington University.
Brookings Hall on the Danforth Campus of Washington University.

Washington University held a competition to select a firm to design its new campus when it moved to larger grounds in St. Louis in 1900, as construction on its hilltop site first began.

A design project inspired by British universities Oxford and Cambridge bagged the first prize, and the firm behind it, Cope & Stewardson, went on to turn their vision into reality — think soaring towers with classical Gothic arches and lush quads.

MONTANA: University of Montana in Missoula
The red brick Campanella building in winter.
The red brick Campanella building in winter.

The campus’s red-brick clock tower stands tall against the backdrop of Mount Sentinel, which displays a giant letter “M,” like the state’s version of the Hollywood sign. The building offers just one of the many architectural styles seen across the college campus.

NEBRASKA: Creighton University in Omaha
St. John's church at Creighton University.
St. John’s church at Creighton University.

As reported by Travel & Leisure, which named Creighton University the most beautiful college in Nebraska, elements of old and new design blend harmoniously on this campus, giving the university a distinct character.

NEVADA: University of Nevada, Reno at Lake Tahoe
The Tahoe Center for Environmental Sciences.
The Tahoe Center for Environmental Sciences.

You wouldn’t be the first to confuse pictures of wooden cabins on the university’s website with those of a luxury hotel chain or a serene forest home.

The university’s Tahoe Center for Environmental Sciences — the said wood cabin — fits in with its natural surroundings while still standing out thanks to its intricate woodwork and masonry.

NEW HAMPSHIRE: Dartmouth College in Hanover
Iconic photo of Baker-Berry Library, Dartmouth College located in Hanover, New Hampshire, USA on a mostly cloudy spring day.

Dartmouth is another college where old and new coexist. Within a 5-acre space are two of the college’s oldest buildings, Wentworth and Thornton Halls, built in the early 1800s.

On the modern front is the Hopkins Center, built in 1962 and designed by Wallace Harrison, the same architect who designed New York’s Lincoln Center and the United Nations building.

NEW JERSEY: Princeton University in Princeton
Blair Hall at Princeton University in springtime.
Blair Hall at Princeton University in springtime.

Princeton is another Ivy League university that provides academic excellence alongside stunning architecture.

The classic Collegiate Gothic style is on display in buildings across the campus, with a few modern exceptions such as Spelman Hall by I.M. Pei, Lewis Library by Frank Gehry, and the Carl Icahn Laboratory by Rafael Viñoly, Architectural Digest reported in its list of the most beautiful colleges in the US.

NEW MEXICO: St. John’s College Santa Fe in Santa Fe
santa fe new mexico college

St. John’s College is a dream destination for anyone who loves the mountains. Given its proximity to the Sangre de Cristo Mountains, the campus has access to several hiking trails, and nature is always at your doorstep.

NEW YORK: Colgate University in Hamilton
Colgate University Campus
Colgate University is located in Upstate New York.

Nestled in a part of nature that feels untouched, with sprawling hills, a whole forest, and a lake on campus, this upstate New York institution is one of the prettiest places in the state.

Its 575-acre campus has over 2,300 trees and 10-mile walkways that are perfect for unwinding after a long day of studying.

NORTH CAROLINA: Duke University in Durham
The Duke Chapel.
The Duke Chapel.

Duke University’s architecture holds traces of both Gothic stonework and Georgian styles within its West and East campuses. Its 210-foot-tall Duke Chapel — which is frequently booked for weddings — exudes peak Collegiate Gothic style, standing out among the 254 buildings on campus.

Other highlights on campus include the Duke Forest and the Sarah P. Duke Gardens.

NORTH DAKOTA: University of North Dakota in Grand Forks
The Merrifield Hall is a classic example of the collegiate Gothic style.
The Merrifield Hall is a classic example of the collegiate Gothic style.

One of the largest and oldest universities in the state, the University of North Dakota spans 521 acres. Several buildings on campus feature the Collegiate Gothic style, which features brick exteriors, stonework, and arched entrances.

The iconic Merrifield Hall reopened in 2025 after a two-year renovation.

OHIO: Kenyon College in Gambier
Old Kenyon residence hall.
Old Kenyon residence hall.

This liberal arts institution features historic buildings, stone structures, outdoor art installations, and wooden beams — all surrounded by natural forests and lush green walkways.

OKLAHOMA: Oklahoma State University in Stillwater
The Edmon Low Library Oklahoma State University.
The Edmon Low Library Oklahoma State University.

From a pond and open courtyards to brick-lined walkways, Oklahoma State University’s 1,489-acre campus has it all.

The architectural details are largely of the Neo-Georgian style, and highlights to visit across campus include the Formal Gardens, the grand staircases, and the Theta Pond.

OREGON: Lewis & Clark College in Portland
Lewis and Clark College campus

Originally known as the Albany Collegiate Institute, this private liberal arts institution relocated from Albany to Portland in 1934 and, almost a decade later, was renamed Lewis & Clark College after its namesake explorers.

The campus, set amid Douglas firs and rolling hills, exudes an old-school rustic charm. Notable historic buildings include the Frank Manor House, now the office of undergraduate admissions, and the Corbett House, designed by Italian-American architect Pietro Belluschi in 1929.

PENNSYLVANIA: University of Pennsylvania in Philadelphia
university of pennsylvania

UPenn incorporates a variety of architectural styles, from Collegiate Gothic to more modernist projects. Several buildings on the 299-acre campus were designed by Cope and Stewardson, a firm famous for its university projects, including Princeton and Washington University in St. Louis.

Here, you’re also embedded in nature with plenty of trees peppered across the campus while still having access to the Philly skyline from Penn Park.

RHODE ISLAND: Salve Regina University in Newport
The Ochre Court, a Gilded Age mansion built for Ogden Goelet.
The Ochre Court, a Gilded Age mansion built for Ogden Goelet.

Built out of the consolidation of seven glorious Gilded Age estates, Salve Regina University’s 80-acre campus has many Instagram-worthy sights.

The most noteworthy of these is the Ochre Court, the second-largest estate in Newport after the Breakers, and it serves as the university’s administrative building.

SOUTH CAROLINA: Furman University in Greenville
The Florentine Bell Tower at Furman University.
The Florentine Bell Tower at Furman University.

The six-story Florentine Bell Tower, Asia Gardens, and numerous fountains throughout campus are just some of Furman University’s highlights.

It also hosts many hiking trails, residences overlooking the lake, and Georgian-style buildings.

SOUTH DAKOTA: Augustana University in Sioux Falls
Augustana University's main entrance.
Augustana University’s main entrance.

Tucked away in the scenic city of Sioux Falls, and previously named by Travel & Leisure as the most beautiful college in South Dakota, Augustana impresses with its administration building, manicured quads, and towering trees.

TENNESSEE: Vanderbilt University in Nashville
Kirkland Hall.
Kirkland Hall.

At Vanderbilt, you’re enveloped in nature’s arms. The college’s campus is nationally designated a Level-II accredited arboretum, home to over 200 species of trees and shrubs.

The campus also features many art sculptures and grand red-bricked facades.

But the most iconic building on campus is Kirkland Hall, a 19th-century structure that originally held all the classrooms, a chapel, and a library. It was rebuilt in 1906 after a fire and recently underwent renovations that modernized its features.

TEXAS: Southern Methodist University in Dallas
Dallas Hall at the Southern Methodist University.
Dallas Hall at the Southern Methodist University.

Founded in 1911, Southern Methodist University is five miles north of downtown Dallas and features grand buildings, manicured lawns, and the Meadows Museum, which, according to Southern Living, houses one of the “largest and most comprehensive” collections of Spanish art outside Spain.

There’s also Dallas Hall, the university’s first building, which is now on the National Register of Historic Places.

UTAH: University of Utah in Salt Lake City
Kingsbury Hall at University of Utah Presidents Circle at main campus in Salt Lake City, Utah UT, USA.
The University of Utah’s main campus is in Salt Lake City.

The University of Utah’s campus is so huge, spread across 1,535 acres and surrounded by the Wasatch Mountain Range, that students use shuttles to get to and from some parts.

The views change with the season, with lush green spaces in spring and summer and snow-capped mountains in winter.

VERMONT: Middlebury College in Middlebury
Le Chateau, built in 1925, now houses the Grand Salon, classrooms, French Department offices, and residential rooms for about 50 students.
Le Chateau, built in 1925, now houses the Grand Salon, classrooms, French Department offices, and residential rooms for about 50 students.

Picture cozy cottages and manors nestled between the Green Mountains and the Adirondacks — these are the scenes at Middlebury College year-round.

On the architectural front, Battell Hall and the much-older but perfectly symmetrical Painter Hall add further charm to this campus.

VIRGINIA: University of Virginia in Charlottesville
Cocke Hall at the University of Virginia.
Cocke Hall at the University of Virginia.

Designed by founding father Thomas Jefferson, the University of Virginia largely features buildings in the Neoclassical style.

Jefferson’s home, Monticello, is also part of the campus’s greater landscape, as is the Academical Village he designed. Monticello and the Academical Village are jointly designated as a UNESCO World Heritage Site.

WASHINGTON: University of Washington in Seattle
The University of Washington Quad during cherry blossom season.
The University of Washington Quad during cherry blossom season.

A series of stunning Collegiate Gothic buildings line the University of Washington’s Liberal Arts Quadrangle, with cherry blossoms in the spring and snow-capped mountains in winter — it’s no wonder this campus is consistently named among the most beautiful in the country.

WEST VIRGINIA: West Virginia University in Morgantown
The old Woodburn Hall at West Virginia University in Morgantown.
The old Woodburn Hall at West Virginia University in Morgantown.

West Virginia University’s 1,892-acre Morgantown campus is home to 11 buildings that are on the National Register of Historic Places.

To get a perfect view of three of the most notable historic buildings, visitors can walk by Woodburn Circle on campus.

WISCONSIN: University of Wisconsin–Madison in Madison
Science Hall at the University of Wisconsin - Madison.
Science Hall at the University of Wisconsin – Madison.

The University of Wisconsin-Madison‘s campus is nestled between two lakes and has an incredibly picturesque setting.

On the architectural front, some highlights include Bascom Hall, Music Hall, and Memorial Union.

WYOMING: University of Wyoming in Laramie
The University Family Sculpture and Prexy's Pasture.
The University Family Sculpture and Prexy’s Pasture.

Borrowing from the state’s rustic aesthetic, the University of Wyoming exudes an equally tasteful old-school charm.

Highlights include the sandstone Old Main building, one of the first buildings built on this residential campus, and rows of green trees surrounding it.

Editor’s note: This story was first published in May 2026 and was most recently updated in August 2026.

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PMI’s head of comms explains why AI has made corporate websites more important than ever

Moira Gilchrist
Moira Gilchris is the chief global communications officer at Philip Morris International.
  • Moira Gilchrist, the chief global communications officer for Philip Morris International, was interviewed for Business Insider’s CMO Insider series.
  • Gilchrist said large language models make a company’s owned content channels more important.
  • She also spoke about how the company’s internal metrics help tell the story of its ongoing transformation.

A self-described AI “enthusiast,” Moira Gilchrist, Philip Morris International’s chief global communications officer, said that audience personas the company has created to test its messages have been a valuable application of artificial intelligence.

“Those personas are absolutely fascinating,” she said. “The feedback that we get really helps us to improve how we’re communicating.”

In a video interview with CMO Insider, Gilchrist said that PMI, whose portfolio includes smoke-free brands like Zyn and Iqos, is focusing on optimizing its owned channels, including its corporate website, for large language models.

Gilchrist, who spoke to us after the first quarter of the financial year, also said that PMI is leveraging its internal metrics to demonstrate its ongoing business evolution of replacing cigarettes with smoke-free products.

The following transcript has been edited for length and clarity.

I’m using AI tools for pretty much everything. I’m an absolute enthusiast, maybe an early adopter, and I can’t think of a single part of my life where it has no use.

From a work perspective, we’ve done some pretty exciting stuff to help us understand how our audience thinks and how we can ensure that our messages actually resonate with them.

We’ve built what I call personas: artificial audience replicas where we can play around with our messaging to make sure that it’s actually right for the audience. Those personas are absolutely fascinating. The feedback that we get really helps us to improve how we’re communicating.

The company website is more relevant in the AI era

Our corporate website has become an important vehicle for us to set the record straight because large language models are accessing the information that is on there. I think it’s going to help us actually rebalance the information ecosystem to make sure that the facts are told correctly. So we’ve put a much greater emphasis on our own channels as being a strategic communication channel.

It sounds crazy, but before why would you ever go to the PMI website? Nobody would go there, unless you were a journalist or perhaps an investor or something like that. The general public would never go there. But there’s a lot of really important information there about our company’s transformation, the progress we’ve made, and the products that we’ve developed and are selling in hundreds of markets around the world.

I wouldn’t say it’s a case of more resources. I think it’s a more thoughtful approach to our own channels, working to make sure that the LLMs can pick up the information there in the best way possible.

That’s an art that everybody’s learning today. The days of search engine optimization are over — now it’s all about generative engine optimization.

We’re making sure that the LLMs can pick up the rich information that’s there and serve it up when people are inquiring about us.

Internal data helps tell the transformation story

We realized a couple of years ago that we had to make a better effort to help the world understand the magnitude of the transformation we’ve already undergone. So we started using some of the metrics we had been using internally much more externally.

We were running a campaign every quarter around our earnings releases that highlights key metrics like the percentage of our net revenues that come from smoke-free alternatives.

When we first launched smoke-free alternatives — the first one in Japan in 2015 — 0% of our net revenues were coming from smoke-free alternatives.

Fast forward to Q1 2026. In the data that we released, 43% of our net revenues come from smoke-free alternatives. So that helps people to understand the magnitude of progress that we’ve made already.

We still have a long way to go, but I’m super proud of the progress we’ve made so far.

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DOGE’s ‘Wall of Receipts’ doesn’t add up, government auditors say

Elon Musk
Elon Musk became the face of the Department of Government Efficiency.
  • A government watchdog audited DOGE’s “Wall of Receipts,” its database of estimated savings.
  • The independent agency said some of DOGE’s cost-cutting estimates were incorrect or lacked evidence.
  • It found, for example, 2,500 contracts listed as terminated that were never actually terminated.

The savings claimed by the erstwhile Department of Government Efficiency don’t add up, a government watchdog said Thursday.

In a new report, the Government Accountability Office, an independent congressional watchdog, said it audited the savings DOGE published on its “Wall of Receipts,” an online database showing how much money DOGE says it saved.

The “Wall of Receipts” says DOGE saved an estimated $110 billion across the federal government by slashing contracts, leases, and grants.

The Government Accountability Office, however, found that some of those savings estimates were “incorrect or lack supporting evidence.” It said, for instance, that it found more than 2,500 contracts listed as terminated, totaling $27.4 billion in savings, that had not actually been terminated.

The auditor said it also couldn’t verify the methodology behind 96% of DOGE’s claimed grant savings.

“While DOGE provided some information about estimated savings, several issues limit the transparency and reliability of these reported savings,” the Government Accountability Office said in its report.

DOGE launched its “Wall of Receipts” in February 2025, less than a month after President Donald Trump established the cost-cutting agency through an executive order.

Tech billionaire Elon Musk became the face of DOGE during its initial, and ultimately temporary, run. He officially stepped back from the initiative in April 2025. DOGE fully shut down in July. The agency spearheaded the layoffs of thousands of federal employees, effectively shuttering whole departments.

Questions about how much DOGE actually saved the federal government came soon after it began its work. Last February, DOGE’s “Wall of Receipts” said it had saved about $16.5 billion. It then lowered that estimate to $7.2 billion two days later. DOGE slashed another $4 billion from its estimated savings the following month.

According to the Government Accountability Office report, it’s difficult to fully audit the savings because DOGE wasn’t transparent about the methodologies it used to calculate them.

“Specifically, DOGE did not use its stated methodology to calculate the majority of savings associated with the contracts reported as terminated,” the agency said.

The Government Accountability Office also said the “Wall of Receipts” included leases identified for termination before DOGE was formally established in January 2025.

“108 of the 264 leases identified for termination on the Wall of Receipts, about $15.3 million of the total $53.5 million in savings, were already in process for termination when DOGE was established,” the auditor said.

The Government Accountability Office said the data quality issues should be “prominently displayed” on the “Wall of Receipts.” A Government Accountability Office spokesperson told Business Insider that neither DOGE nor the White House has responded to its report yet.

Read the original article on Business Insider

I lost my executive job while pregnant. I built a multimillion-dollar business instead.

Kelly Ehlers headshot
Kelly Ehlers is the CEO of The Evoke Agency.
  • Kelly Ehlers is the CEO of The Evoke Agency, a social media agency she founded in 2010.
  • Leading with kindness has helped her get to where she is.
  • Her book, “Nice Girls Win: How Kind Women Can Create the Life They Deserve,” debuts in August.

This as-told-to essay is based on a conversation with Kelly Ehlers, the founder and CEO of The Evoke Agency. It has been edited for length and clarity.

I’m the founder of a social media agency that brings in millions of dollars a year. I have a team of 45, and we work with incredible brands, from G.E. appliances to Henkel to KraftHeinz. We’ve had a lot of these brands as clients for 15 or 16 years.

Early in my career, I was working an executive corporate job in a male-dominated industry. I had to hide that I was pregnant for five months, and when I told them, they fired me.

That was in 2010 during the recession, and it was hard to get employment. I packed up my boxes, and the other executives, all male, were hiding in a conference room. I walked in and said, “I hope this doesn’t happen to your granddaughter or daughter.” And out I went.

This was around the time Facebook launched to the public, and Twitter was new. I was interested in social media and well-networked. I thought I could figure it out as a consultant, so I learned the platforms and started a consulting firm. At the time, there was clearly no budget for it, but I had an in at Procter & Gamble. I did a program for them, and it gave me credibility.

I’ve done things differently over the past 16 years

It’s been a fast-paced growth trajectory for us. We’ve been on the Inc. 500 five times for growth and named a finalist for “Young Entrepreneur of the Year” by Entrepreneur.

There’s the big agency model with many layers that can be disconnected from the client, but that’s not us. Our team is made up of strategists, marketers, and content creators, from our interns to our Director of Creative. I wanted us to become true partners with our brands. Our business is almost 100% global, which means when someone leaves because they got promoted, they take us with them.

We are also good at embracing change. Things change by the hour, and we have incredible agility. We can react to a trend a few hours after it happens and put our clients in the conversation in the moment.

Kindness and compassion are at the heart of what we do

A partner summed it up, saying we are the smart and nice agency — and we get results. I think “nice” goes back to my Midwestern roots. I’ve always had a saying that “The nice girl wins.” I’ve even written a book called “Nice Girls Win: How Kind Women Can Create the Life They Deserve,” which comes out at the end of August.

However, I think “nice” is a bit of a lie. Nice doesn’t mean a pat on the head and a push to the side without a seat at the table. For me, it’s kindness that disarms a room. Mix that with brilliant strategy and data, and it can be a lethal weapon in business.

But it doesn’t mean letting someone walk all over you

I think niceness and kindness mean boundaries, too. Just because I am kind doesn’t mean I don’t expect anything in return. We still have to value our time and boundaries, and as women, we often struggle to say no without a disclaimer. “No, I can’t because…” Just say “no” and let there be some silence.

When you pause and give the soft no — and I don’t mean soft in a passive-aggressive way, but rather, no, it doesn’t work for me — it works. There doesn’t need to be an apology.

I also think imposter syndrome needs to disappear

I spend just as much time with my interns as I do with my senior vice presidents. The only difference is time. They’re 20, and I’ve got many more years under my belt. That doesn’t mean they won’t be me or exceed me in as many years as it takes. People forget that everyone has capability and potential, so why wouldn’t I treat a brilliant, smart, motivated 20-year-old woman well so that she can be the best she can be?

When I was 22, I stood in line at a pop-up at Sephora in Scottsdale. I had my résumé in hand and waited an hour and a half to meet the founder of the beauty brand philosophy. I told her, “I want to work for you.” The next day, she connected me with the team. It didn’t fall into place, but having that gusto is exactly what people need. I think it’s rare today.

Why not shoot your shot? Why not email someone or DM them, or send an audio message? People are human. We all have to put our pants on the same way, even though I might have more years of experience doing it.

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My dad’s Greek stuffed tomatoes are perfect for a healthy summer dinner

Anneta's dad's Yemista
My dad’s yemista, a classic Greek dish, is the perfect dinner for summer.
  • My dad has been making yemista, a classic Greek dish, for as long as I can remember.
  • His version features tomatoes stuffed with rice, ground beef, onion, and parsley.
  • My dad’s recipe is delicious, easy, and perfect for summer when tomatoes are in peak season.

My dad has a Greek dish for any occasion and season.

Need a quick pasta dish? How about youvetsi. Heading to a potluck? Whip up a pan of pastitsio. Feeling sick? Avgolemono soup will cure you! And there’s no better dessert than baklava.

Now it’s tomato season, and my dad has a dish for that too. He loves whipping up yemista — tomatoes stuffed with a mixture of rice, ground beef, and herbs. It’s light, healthy, and comforting, which is why I always request it when I visit my parents.

Here’s how to make it.

Yemista was one of the many Greek dishes I grew up with.
Anneta's dad with his Greek meatballs

The word yemista means “stuffed” in Greek. True to its name, the dish traditionally consists of tomatoes and bell peppers stuffed with rice and ground beef, then baked in the oven.

Yemista (also spelled gemista) was a weekly staple of my childhood. My parents immigrated to the US from Greece in the 1980s and loved making the dishes they grew up with. Their food helped me connect to my culture as a first-generation Greek American and instilled an early and enduring love for Mediterranean cooking.

My dad, an excellent home cook, has taught me how to make many classic Greek dishes. And he thinks his yemista is a perfect summer dinner.

My dad’s yemista only needs a few ingredients.
Ingredients for Anneta's Dad's Yemista

To make yemista at home, you’ll need:

  • 8 (relatively large) tomatoes
  • 1 pound of ground beef
  • ½ onion, chopped
  • ⅔ cup of rice (we use the medium-grain Calrose rice)
  • ¾ cup of parsley
  • 1 clove of garlic

Although yemista is traditionally made with both tomatoes and bell peppers, my dad has found that bell peppers in the US are thicker than in Greece — and thus trickier to cook evenly with tomatoes.

Now he usually just makes yemista with tomatoes, but the process to cook peppers is the same. Feel free to follow these instructions and try both if you desire!

We begin by chopping the onion and parsley.
Chopped parsley for yemista

This will be for our yemista filling.

Then it’s time to prepare the tomatoes.
Cutting tomatoes for my Greek dad's yemista

After washing your tomatoes, use a good knife and slice off the top of each one, including the stem.

Don’t throw the tops away! You’ll need them again before the tomatoes go into the oven.

Scoop the filling out of each tomato.
Scooping out tomato filling for Greek dad's yemista

You’ll want to scoop out the tomato’s core and flesh, leaving enough space to add the yemista filling (as seen above). My dad recommends using an ice cream scooper to get the filling out since it’s sharper, but a spoon will also work.

If you’re making eight stuffed tomatoes, save the flesh of five of them in a bowl — you’ll need them for the filling. My dad recommends using the leftover flesh to make a simple tomato sauce for pasta.

Pro tip: If you’re doing stuffed bell peppers as well, you’ll scoop them out the same way, just make sure to throw the seeds away.

There are two methods you can use to make the tomato “sauce” for the yemista filling. The easier one involves a food processor.
Tomato chunks in the food processor for yemista

Using a knife, remove the hard core from each small ball of tomato filling you’ve scooped out. Put the remaining flesh in a food processor to finely chop everything.

If you don’t have a food processor, you can achieve similar results with a grater.
Grating tomato for yemista

Carefully slide your ball of tomato filling up and down the grater over a bowl, removing the flesh from the core. Don’t try to grate the hard core — we only need the soft part of each tomato.

This can be a little trickier, especially for an inexperienced chef, so watch out for your fingers!

Your finished tomato “sauce” should look like this.
Tomato mixture for yemista sauce

Set it aside until it’s time to make the filling.

Arrange your tomato “cups” in a 9-inch-by-12-inch baking dish.
Pouring out water in tomatoes for yemista

Dump any extra water from the tomato cups right into the baking dish.

Lightly salt the interior of each tomato for extra taste.
Salting tomatoes for yemista

Our yemista is almost ready for the oven!

Now it’s time to make the filling.
Oil in pan for yemista

First, add a drizzle of olive oil to a large sauté pan over medium heat.

Let the olive oil heat up, then add the onion.
Onions in pan for yemista

The onion should cook for a couple of minutes, until browned.

Now, throw in the ground beef.
Salting ground beef in pan for yemista

Season the beef with salt and freshly ground black pepper for extra flavor.

And top it with some of the chopped parsley.
Adding parsley for yemista

Only use half of the parsley you’ve prepped.

Give everything a good mix.
Mixing the yemista mixture

Use a spatula or wooden spoon to break up the ground beef, cooking it until the meat has browned.

Add the tomato “sauce” and rice once the meat has browned.
Adding tomato to yemista mixture

Remember you’ll need ⅔ cup of rice.

Now let it simmer.
Yemista mixture

This will take around five minutes, until most of the water in the sauce has reduced.

But don’t let the filling get too dry — we need some liquid to help the rice cook in the oven.

Throw in the rest of the parsley.
Yemista mixture

Give it one last mix, and voilà — your filling is done!

Using a spoon, fill each tomato cup with the beef-and-rice mixture.
Adding Yemista mixture to tomatoes

Remember, the rice will expand in the oven. Make sure you don’t overfill the cups.

Your filled tomato cups should look like this.
Tomatoes with Yemista mixture

Depending on the size of your tomatoes, you might have some extra filling. Unfortunately, since it contains raw rice, there’s not much you can do with it.

If you have extra tomatoes, you can always scoop them out and fill them with the extra stuffing, or adjust your recipe next time to use less ground beef.

Put the tops back on the tomatoes and add some water and olive oil.
Adding water to tomatoes in pan for yemista

You’ll want to add half a cup of water to the pan, along with a spoonful of olive oil. Both help prevent the tomato cups from sticking to the pan.

Then bake the yemista.
Tomatoes with tops on before going in the oven for Yemista

Place the baking dish on the middle rack of your oven, set to 360 degrees Fahrenheit.

It takes about 1 hour and 15 minutes to 1 hour and 30 minutes to cook the yemista, depending on the oven. Check on them around the 45-minute mark.

My dad has a trick to see if the yemista is ready.
Yemista tomatoes in oven

Scoop a bit of the stuffing from a tomato and taste it to see if the rice is cooked. If it still tastes chewy or crispy, the yemista needs more baking time.

After taking your yemista out of the oven, let it sit for five to 10 minutes.
Anneta's dad's Yemista

This helps the yemista cool and absorb all those delicious flavors you worked so hard on.

The yemista is ready! And there are so many ways to enjoy it.
Anneta's dad's Yemista

Season the stuffed tomatoes with some oregano and freshly cracked black pepper. You can also serve them topped with a yogurt-and-garlic sauce, just like my grandfather always loved.

To make the sauce, take one cup of Greek yogurt and add a minced clove of garlic. Mix everything together, then add a teaspoon or more on top of each stuffed tomato, depending on your preference.

Yemista also goes great with my dad’s Greek potatoes.

Yemista is terrific all year round, but it’s especially delicious in the summer.
Anneta's dad with Yemista

Yemista is perfect for the summer, when tomatoes are at their peak. I love the blistered texture of the roasted tomatoes, which are juicy and subtly sweet. The combination of the rice and beef is always comforting, but the dish is colorful and healthy — a hallmark of the Mediterranean diet beloved by Greeks.

When I was a kid and my parents made yemista with both tomatoes and peppers, I never ate the pepper shells but always asked for more tomatoes. And my best friend, Nausheen, would always request it whenever she came over for dinner in high school. She still talks about it to this day.

Whenever you decide to eat it, I hope my dad’s yemista brings you as much joy and comfort as it has given me through the decades.

As the Greeks would say, kali orexi!

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Mark Ruffalo says his Kia is ‘hands down a better car’ than a Tesla: ‘Feels luxury’

Left: Mark Ruffalo looks at cameras on a red carpet. Right: the emblem on the back of a Kia EV9.
Mark Ruffalo posted a story about a Tesla safety investigation, saying his Kia ‘feels luxury compared to a Tesla.’
  • Mark Ruffalo wrote on X that Teslas are “not well made cars.”
  • The famous actor said he prefers a Kia EV.
  • Ruffalo was once a big Tesla supporter, but tensions between him and CEO Elon Musk appeared in 2022.

Mark Ruffalo took a shot at Tesla.

“I mean… they are not well made cars,” he wrote on X on Wednesday while sharing an Autoblog article about a preliminary NHTSA investigation into Tesla.

Instead, the actor, best-known for playing Bruce Banner in “The Avengers,” said he prefers an EV from a Korean automaker that built its name on budget-friendly vehicles.

“Having tucked into a KIA EV now and having driven a Tesla,” Ruffalo said. “I have to say the Kia is hands down a better car and feels luxury compared to a Tesla.”

Ruffalo has a long history with electric vehicles and Tesla. In 2012, he said he had placed a deposit on a Model S and described himself as number 6,345 on the car’s waiting list. He also tweeted in support of the automaker in 2014 when New York State considered banning Tesla because it sold directly to consumers.

The actor’s views of Tesla CEO Elon Musk have since soured.

Tensions between Musk and Ruffalo surfaced in 2022, when the actor said Musk was destroying his credibility after taking over Twitter.

Ruffalo also campaigned for Kamala Harris in 2024, while Musk spent at least $270 million supporting Donald Trump and other Republicans during that election cycle.

NHTSA’s preliminary investigation covers nearly 1.2 million Model 3 and Model Y vehicles. The agency said it received 156 complaints alleging that a front suspension component detached, and said the alleged failures could cause a “loss of vehicle directional control.”

No related crashes, injuries, or deaths were known when the investigation was opened, and the probe has not resulted in a recall.

Representatives for Ruffalo, Kia, and Tesla didn’t respond to a request for comment from Business Insider.

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