• Kevin O’Leary follows Steve Jobs’ daily “signal and noise” goal-setting technique.
• O’Leary prioritizes three main tasks each day.
• “I don’t let anything get in the way until those three things are done,” he told Business Insider.

“Shark Tank” star Kevin O’Leary has learned many things from the CEOs and world leaders he rubs shoulders with, but one of his most important daily rituals comes from an iconic innovator: Steve Jobs.

O’Leary told Business Insider that a goal technique he uses every day came straight from studying the Apple founder. He picked it up after working alongside Jobs in the mid-1990s, when O’Leary’s educational software company The Learning Company was working with Apple to get the Mac computer into schools.

“He believed that you needed to do three things, and you had to get them done every day,” O’Leary said of Jobs.

“You need a ratio of at least 70% signal, which are the three things, and the 30% can be noise — whatever is going to stop you from getting the three things done,” he continued. “So I pick three things I want to get done that day, and I don’t let anything get in the way until those three things are done.”

O’Leary said one of the three things he has to do every day is exercise. He usually wakes up at 5 a.m. and works out for over an hour, usually biking about 12 miles.

“I have to do that; otherwise, bad things happen,” he said.

On the noise side, part of the 30% that gets in O’Leary’s way is his overflowing inbox. It’s become such a distraction that he’s stopped trying to keep up with email.

“I don’t do emails anymore because I get anywhere from 2,000 to 4,000 a day,” O’Leary said. “I’ve tried every system to take the crap out, but over the years, my email address has gotten out there, and so it’s just a constant stream of noise and garbage. As we speak, I see the emails just pouring in. I’m never going to get to them, so I don’t try.”

The “Marty Supreme” star says in his line of work, it’s best to focus on what he really wants to accomplish and block out all the noise.

“In entrepreneurship, and certainly in what I do today as an investor, there is no holiday, there’s no workday — that doesn’t exist,” O’Leary said. “It’s what you want to do with your time.”

• Toys R Us opened pop-up stores at some US malls this holiday season.
• The retailer has been the subject of multiple revival efforts since it ended operations in 2018.
• Here’s a look at the history of Toys R Us, from its founding to zombie-brand status.

Toys R Us is back — again.

The latest phase of the toy store chain’s comeback came this holiday season as Toys R Us stores popped up at a handful of malls around the US. The temporary stores are part of a broader revitalization opportunity by brand management company WHP and Go! Retail Group.

It’s the latest example of how the once-dominant chain is trying to make a comeback.

Toys R Us used to operate around 700 stores in the US. Then, after years of faltering financial results, the chain filed for Chapter 11 bankruptcy before deciding to liquidate and close its operations in 2018.

Since then, there have been multiple efforts to revive the brand, including opening locations within Macy’s department stores and teaming up with Amazon.

Here’s a closer look at the history of the historic toy company, from its founding just after World War 2 to the revival attempt.

Toys R Us was founded in 1948 by Charles Lazarus after he returned from World War II.

Lazarus was inspired by what was then the emerging post-war “baby boom” and sought a way to capitalize.

The company started as a baby goods and furniture store called Children’s Bargain Town in Washington, D.C.

In the subsequent years, Lazarus began expanding into toys and the company officially adopted the name Toys R Us in 1957.

Over the next two decades, Toys R Us played a significant role in putting iconic toys on the map for American youngsters, such as Mr. Potato Head.

Lazarus was able to corner the market by buying and selling so many toys that he could negotiate more lucrative contracts than his competitors.

The company was also known for bringing big names in for promotional events or philanthropic work, such as NBA Hall of Famer Magic Johnson.

Kids and their parents would line up for hours to meet their favorite stars — and do a little shopping while they were there.

In 1966, Lazarus sold the company to Interstate Sales to help finance a larger national expansion.

According to Encyclopedia.com, he transitioned from chief executive to head the Toys R Us division, which was already thriving at profits of $12 million.

In 1969, Toys R Us developed its beloved Geoffrey the Giraffe character.

The mascot became synonymous with the brand and its advertising campaigns over the decades.

In 1974, parent company Interstate Sales filed for bankruptcy.

Lazarus handled the restructuring process, according to USA Today.

Lazarus sold off struggling pieces of the business and got the company back on track.

In 1978, it was able to file its initial public offering.

In 1983, the company opened a clothing store spinoff called Kids R Us.

The Toys R Us empire was steadily expanding.

Lazarus eventually stepped down as chief executive in 1994.

The move signified a series of woes for the brand, including high executive turnover and the looming pressure of ecommerce.

Building upon the success of Kids R Us, the company expanded into baby clothing with Babies R Us in 1996.

The stores saw success with selling baby-related merchandise.

In the 1990s and early aughts, Toys R Us began expanding into major cities like New York.

In the Big Apple, Toys R Us opened its iconic multi-story store with a fully functioning Ferris wheel in 2001.

Around this time, Toys R Us and its spinoff brands began to experience mounting competition from fellow big-box stores like Walmart and Target.

In fact, according to The Associated Press, in 1998, Walmart had already surpassed the company as the top US toy seller.

The mounting competition led to the eventual closure of Kids R Us.

All 146 Kids R Us stores were closed in 2003.

In 2005, a conglomerate of private equity firms — including Bain Capital, Kohlberg Kravis Roberts, and Vornado Realty Trust — purchased Toys R Us for $6.6 billion, taking the company private in the process.

According to USA Today, the plan was to boost Toys R Us sales and position the company for a stock offering that would allow investors to cash out.

In an attempt to compete with the ecommerce boom, the company purchased Etoys.com and Toys.com in 2009.

That same year, it bought KB Toys and the famed New York City toy store, F.A.O. Schwarz.

In 2010 the company registered once again to go public.

However, by 2013 it withdrew from the process due to sales slumps, according to USA Today.

In 2015, Dave Brandon – formerly the CEO of Domino’s Pizza — took over the helm of Toys R Us.

According to USA Today, Brandon marked the fourth CEO over the course of 16 years “tasked with turning the company around.”

Still, the company continued to struggle, especially during the 2016 holiday season.

According to Business Insider, the chain lost significant traction to ecommerce giants like Amazon, Target, and Walmart.

The company officially filed for Chapter 11 bankruptcy protection in September 2017.

The chain hoped to gain control of its debt and continue to operate its 1,600 stores around the world as normal, according to the Washington Post.

With its hopes for a financial savior ultimately dashed, Toys R Us announced in March 2018 that it would liquidate and permanently close all of its 700-plus stores across the US.

According to Business Insider, the decision threatened the jobs of the 33,000 people employed by Toys R Us at the time.

That same year, the company issued an emotional goodbye as it prepared to permanently shutter its Toys R Us and Babies R Us websites.

“We encourage you to stop by your local store and take full advantage of the deep discounts and deals available,” the message read. “Thank you for your business and support over the years.”

It was later announced that gift-card holders could use any remaining funds at Bed Bath & Beyond stores, according to Business Insider.

The CEO of the toy company MGA Entertainment issued a last-minute bid of $890 million to save the company.

However, the offer was ultimately rejected by Toys R Us.

Throughout the rest of 2018, stores like Walmart began to position themselves to take over the void left behind in the market by Toys R Us.

The chain strategized to overtake Toys R Us’s legacy by adding mass amounts of baby-related products to its inventory.

By the fall of 2018, abandoned Toys R Us stores had been temporarily converted into Halloween costume shops across the country.

According to Business Insider, Halloween costume retailers Spirit Halloween and Halloween City set up shop in the abandoned stores but kept most of the remaining Toys R Us signage and wallpaper.

In February 2019, Toys R Us appeared to rise from the dead when Tru Kids Brands purchased the rights to the company.

Tru Kids Brands also purchased the rights to the Geoffrey the Giraffe mascot with plans to revitalize it.

Later that year, Tru Kids Brands announced it would open a series of holiday pop-up stores under the Toys R Us name.

The stores would sell popular toys directly from manufacturers, meaning that any sales would directly go to the toy companies rather than Toys R Us.

Read more: Toys R Us is officially back from the dead, but its new stores won’t actually make any money selling toys

In October 2019, the company announced it was back online but with a catch — you couldn’t actually buy anything directly from the Toys R Us site.

Instead, users would be directed to make purchases from Target’s website.

In fall 2019, empty Toys R Us stores were once again used for Halloween purposes — this time to host haunted houses.

The haunted houses were a far cry from the joy-filled Toys R Us stores of the 1990s.

In August 2020, it was confirmed that Toys R Us had ended its partnership with Target.

Toys R Us would now partner with Amazon as its fulfillment partner, according to Business Insider.

The coronavirus pandemic decimated in-store sales for many retailers, including Toys R Us.

CNBC reported in January 2021 that the retailer was facing hardships due to dwindling in-store sales amid the coronavirus pandemic. As a result, the chain’s last two remaining stores in the US officially shuttered for good, bringing an end to a years-long ordeal to attempt to revitalize the brand.

The final stores were in Texas and New Jersey, Bloomberg reported.

“Consumer demand in the toy category and for Toys ‘R’ Us remains strong and we will continue to invest in the channels where the customer wants to experience our brand,” a Tru Kids spokesperson told CNBC.

Read more: The last 2 Toys ‘R’ Us stores in the US have closed down after the COVID-19 pandemic hit sales

In 2022, Toys R Us announced it was making yet another comeback, by opening in-store shops at Macy’s around the country.

The Toys R Us in-store locations opened in time for the holiday season that year.

In 2025, Toys R Us opened pop-up shops in time for holiday shoppers.

The stores, operated by Go! Retail Group, include eight flagship locations and 20 seasonal pop-ups around the US.

The stores are different from the original Toy R Us locations.

Although the pop-ups use the Toys R Us name and slogans, they also feature a different product selection compared to the Toys R Us stores of years past, Business Insider found during a recent visit to one store in Maryland. The store included a wide selection of calendars, for example.

While Toys R Us technically still exists, the brand is a shadow of what it once was.

While some shoppers were able to check out the brand’s pop-up stores, the chain has far fewer locations than it did a decade ago.

• Market veteran Peter Brandt has urged those who’ve profited from silver’s rally to be careful.
• The trading guru said that price peaks rarely last and assets can give up all of their gains.
• Silver, gold, and other metals have soared this year, partly because investors use them as hedges.

A Wall Street veteran warned jubilant silver traders to be careful after a searing rally in the precious metal’s price — days before it went into reverse.

Writing on X over the weekend, Peter Brandt congratulated those who’ve won big by betting on silver and platinum in recent months, but cautioned the market could quickly turn on them.

“Being right is fun,” he wrote. “But know this — moves can far exceed anything expected. And tops come quickly when they come. And retracements are almost always full.”

Early on Monday, the market did indeed turn. Silver breached $80 an ounce for the first time before falling to around $70 by the market’s close. They rebounded 10% to around $78 on Tuesday. Silver futures have surged by over 150% this year.

Monday’s plunge followed a decision by exchange operator CME to raise margin requirements for trading various metals contracts, which forced traders to stump up more cash to place their bets.

Brandt, who’s been trading commodities for nearly 50 years and has more than 840,000 followers on X, also struck a wary tone in a Monday afternoon post on X following silver’s drop.

He wrote that in virtually every market cycle, even the “stubborn bulls” who’ve sworn they’ll never sell inevitably reach a point where they “no longer care if price goes to zero or a million, they have had enough pain and they want out.”

Brandt said he’s “not sure” the silver market is there yet. “Time will tell,” he added.

Investors pile into precious metals

Silver, gold, and other precious metals have soared to new highs this year as falling interest rates have boosted their appeal relative to cash and bonds.

Some traders have bought silver to gain exposure to the AI boom, as the metal is a key component in AI infrastructure, such as microchips and data centers. Because it conducts electricity well, it’s used in circuit boards, switches, EVs, and batteries, which is also driving demand for the metal right now.

Investors have also piled into precious metals as hedges against geopolitical and fiscal uncertainty, which threatens to weaken currencies such as the dollar and weigh on other assets such as stocks.

In a separate post late Monday on X, Brandt defended his cautious attitude toward the silver rally, noting that he has been trading silver since it was priced below $4 an ounce in the 1970s and has traded as much as 200,000 ounces in a single order.

“Yet, I am jealous because there is an entire generation of Z babies trading on Silver on laptops from their mommy’s basements that know everything there is to know about Silver,” he posted, followed by a succession of laughing-while-crying emojis.

Brandt also dismissed the idea that silver’s price boom reflects a structural imbalance between supply and demand that will forestall any price decline.

“It has never been different,” he wrote. “Never will be. So enjoy it now.”

“This price action has NOTHING to do with supply shortages,” he wrote in another post. “This now is a game of money.”

• OpenAI alum Andrej Karpathy wrote on X that he’s struggling to take full advantage of new programming tools.
• Karpathy, who coined the term “vibe coding,” wrote that he’s never felt this behind as a programmer.
• He wrote that it feels like a “powerful alien tool” was handed around with no manual.

Andrej Karpathy has long been ahead.

He was ahead of the AI boom, having worked as a founding member of OpenAI in 2015, long before competitors like Anthropic and xAI emerged. He also got into self-driving vehicles early, steering Tesla’s autopilot effort as its head of AI.

Now, he says, “I’ve never felt this much behind as a programmer.”

In an X post on Friday, Karpathy wrote that the industry was being “dramatically refactored,” as individual programmers contribute fewer and fewer lines of code.

“I have a sense that I could be 10X more powerful if I just properly string together what has become available over the last ~year,” he wrote. “A failure to claim the boost feels decidedly like skill issue.”

AI has radically transformed the software engineering industry, introducing code editors like Cursor, Claude Code, and Codex, along with a slew of agentic software development tools. Business Insider’s Amanda Hoover called 2025 “the year coding changed forever.”

Karpathy was a key player in the change. In February, he coined the term “vibe coding.” To vibe code, one prompts AI to generate lines of code. (It gets its name because developers “fully give in to the vibes,” Karpathy wrote in his original post.) The Collins Dictionary named it the word of the year.

Still, Karpathy wrote that it’s like a “powerful alien tool” was handed out without a manual.

“Everyone has to figure out how to hold it and operate it, while the resulting magnitude 9 earthquake is rocking the profession,” he wrote.

In the comments, another one of the biggest names in vibe-coding agreed. Boris Cherny created Claude Code for Anthropic, now one of the most popular AI tools among developers.

Cherny wrote that he felt that way “most weeks,” and that he sometimes finds himself approaching a problem manually, not yet realizing AI can do it faster.

New graduates and early career coders may fare best in this new environment, Cherny wrote, because they don’t assume what AI can and cannot do.

“It takes significant mental work to re-adjust to what the model can do every month or two, as models continue to become better and better at coding and engineering,” he wrote.

Responding to Cherny, Karpathy wrote that he had similar experiences. He analogized the new tools to a weapon, one that sometimes “shoots pellets” or “misfires” — highlighting the work-in-progress nature of AI.

Other times, though, the tools work wonders.

“Once in a while when you hold it just right a powerful beam of laser erupts and melts your problem,” he wrote.

Tell us how you have been impacted by vibe-coding below:

• Booking a room at the front of the ship was my biggest regret on my first cruise.
• On Royal Caribbean’s Wonder of the Seas, I learned that rooms at the front are bumpier than others.
• I booked the front room of deck eight and felt seasick for most of my voyage.

The first night of my first cruise was terrifying. The floor trembled beneath me. I was startled by booming noises coming from the decks above and below mine. Was that furniture falling, sliding, and crashing into walls?

I sat stiffly on the couch at midnight, determined to stay awake and prepared for disaster. I read the emergency instructions over and over for what felt like hours until I accidentally fell asleep.

When I woke up, I rushed out the door to ensure everything was all right. As seemingly unfazed cruisers filled the buffet and lined up for the water slides, I realized I’d experienced a normal night at sea.

This was back in April 2022, when I booked a room on one of the largest cruise ships in the world, Royal Caribbean’s 18-deck Wonder of the Seas.

For $2,000, I spent seven nights in a 179-square-foot ocean-view stateroom at the very front of deck eight. It was a mid-tier room — a step above the windowless interior staterooms, a step below staterooms with a balcony, and two steps below a suite.

I unknowingly booked a room where movement on the ship felt the strongest

After my first rocky night aboard the ship, I wondered whether everyone had the same experience. So, I talked to some fellow passengers who were seasoned cruisers. They told me that the front of the ship is one of the worst places to be if you’re prone to seasickness. They said that higher decks in the middle of the ship feel calmer and more stable.

Since my room on the 18-deck ship was situated at the front of the eighth floor, I felt constant motion in my room. As someone who gets motion sickness from the slightest movement of bathwater, this spoiled many aspects of my first cruise. 

Some nights were rockier than others. On the roughest nights, I heard and felt a similar sensation to thunder beneath me every few minutes. Loud thumps and heavy vibrations in my room sounded like large pieces of furniture colliding.

During the days at sea, it was especially challenging for me to eat and participate in activities. And I didn’t feel rested for my excursions at port stops, which included hikes in the sun.

Some cabins can be rockier than others, like those situated at the front of the cruise ship

Cruise passengers prone to motion sickness should book a room in the middle of the ship to feel the least amount of rocking.

I wish I’d researched how the location of a cabin can affect the amount of motion you feel while the ship is moving before booking my cruise. Next time, I’d choose a room in the middle of the ship.

• A family scapegoat takes on the blame for larger family issues.
• This person often becomes the black sheep of the family, who doesn’t fit in with family norms. 
• A therapist shared signs you might be the scapegoat of your family.

On the surface, a family scapegoat often looks as if they’re the problem child.

They might be the college dropout in a legacy of Ivy Leaguers or the introverted gamer in a family of outgoing athletes. Sometimes, they’re just the foil to their golden-child sibling; more aloof or less financially successful.

These are the black sheep that some parents seek therapy to “fix.” However, the issue usually lies in the family dynamic itself, not the individual child, Annie Wright, a licensed marriage and family therapist in California, told Business Insider.

“There’s a family systems issue, but they’re pointing to one person as the scapegoat,” Wright said. Behind the scenes, one spouse could be having an affair, the parents could be having explosive fights, and the marriage could be breaking down. By being assigned blame for the entire family’s dysfunction, family scapegoats become “the person who holds the unconscious collective burden of the family.”

Wright shared some signs you might be the scapegoat of your family, even if you do your best to fit in.

1. You clash with your family’s norms

Scapegoats don’t always feel like they’re underachieving in the family. Some might feel the opposite: in a family that enforces more rigid gender roles, Wright said, you might be the black sheep if you’re the first woman to go to college or work as a CEO.

The point is that scapegoats don’t fit in. They’re usually “the person who acts antithetical to the norms of the family,” she said. Simply doing things differently can get you branded as a family outsider.

2. You seesaw between rebellion and people-pleasing

Not everyone responds the same way to being the family scapegoat. Some might even cycle through different stages, Wright said.

“At the far end of the spectrum, they really embrace that identity,” she said, noting that some people lean into the black sheep label and continually try to rebel against their family.

On the other end, “people can fight tooth and nail to fit in after the very painful experience of being rejected by a family system,” she said.

And between those two extremes, many people teeter between both, going through periods of withdrawal or fawning for approval.

3. You struggle with trusting others

Family dynamics can shape all other relationships, from romantic partnerships to friendships, Wright said.

Family scapegoats may experience social challenges such as “feeling like they can trust others, feeling like it’s safe to be themselves, feeling like they can assert themselves and have that be OK,” Wright said.

They might hold back in relationships, fearing yet another rejection.

4. You seek out people who criticize you

It’s common to be drawn to what feels familiar, so family scapegoats might unconsciously seek out relationships where they still feel like the ones taking all the blame.

“If at some level you had a family system that othered you, you might be drawn to partners or friends who are critical of the way you are,” Wright said. This is doubly so if their parents were vocally and frequently critical of them.

As painful as it can be to find yourself a family scapegoat, Wright said it’s the beginning of a new path. You can alter the dynamics in your relationships, including those within your family, once you start to realize that you deserve better.